Web Wise Media SEO Marketing–difference between Black and White Hat SEO Marketing

Posted by seo_guru as Organic SEO Marketing

Many people looking for information on SEO marketing or SEO companies for increased page rank come across the terms, white and black hat, and many of them are unsure of the differences between them. These two categories are broad enough that you can classify all the different SEO techniques under one of them. The basic differences between them are those techniques that search engines recommend and ones that they do not approve of1.

Any technique that follows the guidelines of search engines is considered a white hat technique. These SEO techniques are not meant to deceive or mislead the search engine into giving you page a false higher rank. In addition to following the guidelines are not the only thing that your site must adhere to, your site should also have relevant information on the site based on the keywords the page is ranked on. The user should be able to see the content on the site that they saw when they read the result in the search engine. There are other smaller techniques that are considered white hat but it can be summed up as creating quality content for users and making it easily accessible for search engines to locate using there crawling techniques. This will get your site noticed and quality content will get your page ranked higher thus in creasing your page rank the right way.

On the other hand black hat techniques do the exact opposite. These are methods that search engines disapprove of and can result in some serious consequences. Black hat techniques involve text that is not visible to the user, cloaking, or linking overload. Cloaking is the ability for a website to redirect search engine crawlers to one website and human visitors to another. This is done to deceive search engines and leads to a misleading page rank. Linking overload involves linking numerous sites that have no real connection to the topic or content and are added simply to try and increase page rank. With any website you want to avoid these black hat techniques.

When hiring a company make sure they are using white hat techniques such as Natural SEO, First Page Placement , and website development. If you try and use black hat techniques you can be in for some undesirable results for example in February 2006 Google removed both BMW Germany and Ricoh Germany for use of deceptive practices. So make sure you contact a reputable company like Web Wise Media today for your SEO needs as their track record and experience speaks to their quality.