You haven’t fallen into the automated submission trap, have you? There are dozens of sites out there where you can go and submit your URL to get listed with directories and social bookmarking sites. Some of them even have the audacity to charge you by the submission, even though by now almost everyone knows that those automated tools don’t work. Are you the only one who didn’t get the memo? Social bookmarking should be an organic process, not an automated one.
Just in case you don’t know what we mean by that, let’s take the most obvious example of social media – Facebook. Everyone uses it. Some actually generate business with it. Social media marketing can be a powerful tool if you use it properly. Promotion is done indirectly through conversation threads. You start one, someone else gets into a discussion with you, and everyone else sees it. If the topic is interesting enough it goes viral and more people get to learn what you’re all about. If you have a Facebook account you know how this works. Hit with one thread and the numbers can be huge.
Why is social media marketing so successful? Its success or failure is directly related to the friend or follower base you build in the beginning. They are the folks that have to see your posts and participate in discussions. When you use an automated social bookmarking service, you don’t get that base. You get a single link to the service and that’s it. Unlike the social bookmarking we do as part of our organic SEO efforts in this area, you’re not getting an audience to talk to.
Our networks for each of the social media sites we do bookmarking with are large enough to give you instant traffic and attention. When our team here at Webwise Media bookmarks a site there are consumers and business owners paying attention, so you can expect to get results. You can also expect to see some link juice to help improve your page rank. That’s what happens when you have social bookmarking done by an expert in the internet marketing field, not an automated service.
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