Posted by seo_writer_chrs as Organic SEO Marketing
Small Business SEO — You’ll Get Bigger
When you’re starting out in business, it’s very easy to stop seeing the forest for all the trees. A lot of people never even try, because the “big picture” is quickly swamped with an anthill full of crawly minutiae – business cards, a “corporate” address, “What kind of entity is this?” etc. While many things are important to your business and its steep, continuous climb to the uppermost reaches of the stratosphere, there is one thing you must have above all else – CUSTOMERS!!! Small business SEO, just like any SEO really, is all about driving customers to your site by positioning it in a preferential spot with the search engines.
When you’re starting out with small business SEO, your objective is first and foremost, who are your customers? What is their age, where do they live, what is their gender, what is their lifestyle? Do they have children, or have they sworn to never breed? Are they mired in credit card debt, or can they coupon their way to free groceries? Are they renters, homeowners, do they own rental properties? Do they work in the executive suites of Fortune 500 companies, or do they push brooms through those executive suites? These are just a few things you’ll need to know about your customers, in order to properly reckon up an answer to the next question.
What does your customer want? Do they want facts and figures, or flight and fancy? Are they into advanced astronomy, or audacious autobiographies? Do they want to be informed, entertained, or perhaps amazed? Your writing will need to fill some void in their lives – and in order to fill that void, you’re going to need to find out just exactly what that void may be. As a small business owner, you’re going to need to make some assumptions, introduce some content, and then refine it as necessary (or just scrap half the site and rebuild). Small business SEO is basically the wild west, and you really have no choice but to be the fastest gun in town. If you’re not the biggest fish in your pond, you’re going to get eaten – so you’d better get bigger.
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