If you’re a business involved with online content and blog posting, your efforts revolve around one thing: being found. All of your creative efforts are instantly discounted by the masses if they can’t be accessed online via a search engine. While many businesses would pour effort into constantly generating new content for search engines to feed off of; there is an alternative to this traditional style of SEO. One of the best ways of generating SEO quality material is to allow users to contribute to your already existing content via a forum. Hosting a forum is both a simple and effective solution for growing your SEO organically. Why does this work?
Forums are a place where knowledge and opinions are shared. If your business offers a product or service that gets people talking, a forum is the perfect place for users of your product to contribute their thoughts and ideas. Think of this as the ultimate way of getting users to supply the type of material that search engines can index. The more content you have the more information a search engine has to appraise your site. Ultimately this can result in more traffic for your online business. If you have the opportunity to indirectly defer some of the content production load to your existing clients, it will not only save you time and energy, but it will also mean a significant return on investment.
The Internet is a much more dynamic setting for customers to interact in. While they may not be frank about their opinions in person, they may be apt to express their true feelings via forum posting. From a customer relations perspective a forum will help you gain insight into your customers’ true satisfaction with your product or service. Using a forum as a user-contributed customer service resource is an excellent way to build a community around your brand. With multiple users contributing content about your product and their experiences with it search engines will be sure to notice and index your available content.
This type of organically grown SEO is invaluable to your online business. It is the perfect way to generate buzz about your business, meet the needs of your clients, and provide a way for customers to reach out to one another, without breaking the bank. The classic example of this would be the user directed do-it-yourself style websites. Users constantly reach out to one another for answers to their questions. Creating a forum may just be the best way of getting noticed. Here at Webwise Media, we do forum posting as part of our regular organic SEO strategy. Contact us to learn more.
Once upon a time you could buy an unlimited number of directory submissions and not have to worry about whether they helped you or not. There was no such thing as “going backwards” due to a poor choice in backlinks. Alas, that is no longer the case. Every time you make a directory submission now you need to ask yourself the question, “Did that help you or did it hurt you?” Linking your site to a low PR directory or link farm could actually result in you losing your high page rank and position. If you’ve been monitoring your site and wondering why it’s dropping, that could be the reason.
Of course, there are other reasons why a site might drop in search page rank. If you haven’t made any content additions in a while, you’ll start to see your site slip. If Google came in and indexed after February 2011, you might have seen a change, either up or down. It’s been reported that 11.8% of all websites worldwide were affected by the Panda update. If your content isn’t relevant and comprehensive, you won’t rank anywhere near page one. These are all new rules to some, but we’ve been following them for over a decade. It just made sound business sense to do so.
When it comes to directory submissions and social bookmarking, Google saw both as a way to abuse the system. Their algorithm was created to ensure better quality and help searchers find exactly what they are looking for, but when you can buy your way to the top with directory and bookmarking purchases that system doesn’t work. By decreasing or eliminating the value of these links in their algorithm, Google has made sure that you have to build your site with relevant content and link it to sites that are connected to your industry, not just any directory that will take your listing.
Are directory submissions still worth doing? Yes, they are in fact a key part of our organic SEO strategy. What has changed is the way in which those submissions need to be made. The days of auto-posters and bulk purchases are over. The way the internet is structured now, you need to think about what you’re doing, not just throw money at it and expect high page rank. Contact Webwise Media to learn more.
Posted by seo_writer_kvn as Blogs
For those of you who think putting these articles together is easy, we’d like to explain the process in detail. Creative blog posting is more difficult than you think. To begin with, you need to write some titles, do some keyword research, optimize the page with meta tags, descriptions, H1 and H2 tags, and do a few hours of research. Of course, that’s all before you even start to write. Once the initial work has been done you’ll need to sit down, stare at your computer screen, and come up with an opening line – for each and every post you need to write. Try doing that eight hours a day.
As a lead writer for Webwise Media, I am often teased by my wife about the amount of time I’ll sometimes spend on just one post. She wonders how in the world I produce the number of articles I do in a week’s time, a fairly significant number. It’s not easy, but the ideas continue to flow and our readers get consistently good material, only partially due to my efforts. Here at Webwise we have an entire team working on your custom blog posts, from the folks in the office doing the keyword research and coding to the editors who make sure our dots and crosses are in the right place.
If you do some research on the pricing and quality of writing on the web, you will find that what you pay for blog posts and content development here at Webwise Media is less than anywhere else you can go. We are also one of the few SEO firms that employ US writers, so those prices are even more incredible. Many of our competitors sub their work out to India or the Philippines and produce sub-par content that is obviously not produced by native English speaking writers. Beware of those. They are usually the companies that lure you in with offers of cheap forum posting or social bookmarking and directory submissions for pennies apiece.
Real writers take pride in everything they do, whether it’s a product description for an ecommerce website or a white paper for a research firm. Being a blog post writer isn’t glamorous and it certainly isn’t easy, but the results we see when your company goes to the top of Google Page One make it all worthwhile. The search engines have learned the value of quality content and their algorithms reflect that value. We, your writers, are here to make sure you get what they are looking for. Thank you for giving us the opportunity to do that.
Posted by seo_writer_kvn as Organic SEO Marketing
Okay, we’ll talk about it. The stock market has been performing like a drunken sailor climbing a mountain over the past few months and it doesn’t appear that there is any end in sight. People are bailing out of stock portfolios, mutual funds, IPO’s, and real estate investments. Homeowners are being foreclosed on and the unemployment rate is as high as it was in 2008 when the whole mess first started. Does any of this affect organic SEO? No, it doesn’t hinder our efforts in any way.
Most advertising and marketing is impacted by difficult economic times. Newspaper sales go down. Advertising budgets shrink. Subsidies from local, state, and federal governments disappear. All of these impede the efforts of a traditional marketing team. Those who do business on the internet, particularly SEO companies, aren’t subject to the same restrictions or have to deal with those obstacles. Our efforts remain constant and so do the results they bring. Since it often takes months to achieve high page rank, when the rest of the world goes into recession our clients are doing fine.
To make it even easier to be successful on the web, we have created affordable SEO packages for small businesses. In the days of yesteryear when the internet was a playground for the wealthy and excessive, search engine optimization cost thousands of dollars per month. It was also shrouded in mystery, so no one really knew what they were going to get. That made it easier for black hat SEO firms to charge high prices, justifying it with the old “Only we know how to do this” sales pitch.
Our team of website SEO professionals at Webwise Media does know a thing or two about SEO that others might not know. We have been in business for over a decade. Despite that, we’re not going to charge more or attempt to sell you services you don’t need. If you don’t understand something, ask. Our experts will be happy to explain what we are doing and why. It’s your company. You have a right to know where your money is going – especially in this economy.
Posted by seo_writer_kvn as Organic SEO Marketing
Most of the negative financial news you’re reading or watching on TV relates to big business, those companies with futures that are determined by investors and stock holders trading on Wall Street. These companies are worth millions, sometimes billions of dollars, so increases and losses tend to be newsworthy topics. Small business rarely gets an honorable mention, never mind a headline. If they did, the title tag would no doubt read “Affordable SEO is helping small business succeed in the US”.
Was that a positive statement about the economy? Yes it was. As big business flounders in a sea of new regulation and loan defaults, small business has been using the internet to slowly move forward out of the most recent recession. In many ways, the collapse of big retail has made this possible. Keywords once locked up by corporate giants spending millions to target them are now open and available. Google Panda also helped back in February, leveling the playing field and making it impossible to buy your way to the top.
Attaining a high page rank now can be done only one way – through meticulous and intelligent link building and quality content development. Tag your pages up with prosy meta descriptions if you like, but if the pages they’re describing don’t have relative content on them your site won’t go anywhere but down the page rank ladder. Just ask all those link farms and the companies attached to them that fell into internet obscurity this year. None of them were organic SEO clients of Webwise Media, but many of them were some pretty big names in the retail industry.
Small business is thriving right now, at least that sector of it that pays attention to their national and local internet marketing. That IPO you bought into might be causing you to have some sleepless nights, but if your business is operating on a cash basis and building its web presence you are going to be okay. We’re not finance experts, but we can tell you what works in SEO. Come on over and talk to us about it. Let the rest of the world worry about interest rates and industrial averages. We’ll make your small business successful so you don’t have to.
Posted by seo_writer_kvn as Internet Marketing
Does anyone even read newspapers anymore? It seems that most folks, at least those who are going to see your website, are getting their news online. If that’s the case, why would you publish press releases in print publications? It’s much better to use an online press release service and let the papers pick it up if they want to. That way, any response you get from print, which will be minimal, will be extra on top of what you get from online traffic – the preferred target of any effective press release.
Newspaper headlines don’t mean as much as they used to. In fact, many people don’t even see them unless they’re portrayed on TV or show up as a story on the web. A great headline is still a great headline, but printed news is now considered cumbersome and wasteful in most circles. It kills trees and uses a number of toxic chemicals that affect the rest of the environment. Even “green” printing processes aren’t really what you would call ecologically friendly. It’s no wonder newspapers are going out of business.
A single press release using electronic media moves faster and reaches more people in minutes than a week of the New York Post, Los Angeles Times, Boston Globe, and Chicago Tribune combined. It’s also more affordable, especially if you combine it with one of our Los Angeles SEO packages. We use this method ourselves and find it to be almost 100% profit at this point. The amount of hits we get from a single press release more than justifies the cost of issuing those releases.
What do you have to say right now that is newsworthy? It can be difficult to come up with a topic for a press release, so we employ writers who have experience doing that type of thing. Here at Webwise Media, we write hundreds of press releases a week, all fresh original content from some of the best writers in the industry. Your company deserves to be in the news, for good things. Contact us and we’ll put it there.
It’s all about the list. That’s the number one piece of useful information we can give you when it comes to targeted email marketing. Your return and conversion rates are determined by the quality of the contacts you have on your email list. Did you buy them from a marketing company or were they generated through your own efforts? Are they opt-in, double opt-in, or one of those “related site referral” lists that will get you tagged as a spammer more often than not? There are ways to prevent that from happening. Here are our top five tips for effective targeted email marketing:
1) Generate your own list. Don’t buy it from someone else. This is easy enough to do. Have our website design team install an email capture box on your website and we’ll start driving traffic at it. The more traffic, the more contacts will be on your list.
2) Go with opt-in or double opt-in whenever possible. Most services that help you build email lists, like aWeber for instance, have options for opt-in or double opt-in. The more you have the person signing up go through to complete the process, the more likely it is that they are legitimately interested.
3) Don’t use your email list too frequently. You want to make sure they remember who you are and what you are offering, but you don’t want recipients to feel like they’re being hounded. Find a balance.
4) Mix in a few giveaways with your sales presentations. Add some value to you emails that your client and customer base will appreciate. It’s okay to give something away now and then to generate paid business later on.
5) Removes names when requested. Not doing so will get you banned from email services and possibly get your email address shut down. This is not good if you already have a large contact file attached to it.
Webwise Media has a number of options for creating a targeted email marketing campaign. They are available as stand-alone services or as part of any organic SEO package. We recommend setting up an email capture feature at the very beginning of any marketing campaign. Not only will it be a useful tool in the future, but it will give you an opportunity to gauge the success of the marketing by the amount of sign-ups you get. Contact our office today to learn more.
Posted by seo_writer_kvn as Internet Marketing
Some businesses need more of a local internet presence than others. If you are an online service provider with a national or international client base, the local map of your physical location might not be important to you. If you run a retail store that relies on foot traffic, map enhancement and placement should be a key piece of your local internet marketing strategy. Submitting your address to Google maps and other mapping services is one of the first things we do for our clients.
Search engines calculate page rank by the number of links you have coming into your site, the quality of your content, and the relevance of both of those elements. Map placement gives you a boost in those search rankings because the geographic locations to acquire local services and products pop up on the front page of search results. In other words, a Google map placement is a shortcut to Google Page One. If the number of competitors is low in your community, you might just attain local web dominance with very little effort. Getting to the top is easy. Staying there requires more work.
Map enhancement is basically pointing internet users at your map. Think of it as putting the map on display. If you walk into a gas station and see a map book in front of the counter, you might buy it. If it’s tucked away in a box in the back room, you’ll never see it. The web works the same way. We enhance your map placement by creating links and submitting it to directories so it will be seen. Embedding it on your website and in other locations helps also. Our website SEO teams are experts at doing that.
Search engine optimization is not a one-time event; it’s a process, one that needs to happen steadily over time. Here at Webwise Media, we don’t consider organic SEO a business expense. It’s an investment. Our position at the top of SEO industry search results from Google, Yahoo, and Bing brings us a constant flow of new customers every day. Using the techniques we employ for our own company we can get those same results for yours. Contact us to learn more.
Posted by seo_writer_kvn as Social Websites Marketing
Google Panda was six months ago. Your link count has gone down, then up, then down, and up again. Have things leveled off? With Google, who knows? Their latest venture is a cooperative effort with Bing and Yahoo called Schema. Will that change things in the search marketing world? For those of us who have been at it for a while, change is one constant we have learned to expect. Other constants that we now embrace are variables in the Google algorithm like quality content and high PR linking. Neither changed with Panda and neither will be affected by Schema.
Should you re-do your social bookmarking strategy? If you’re still buying links and directory submissions, yes you should. You might also want to move out of that cave you’ve been living in. Those tactics didn’t work very well before Panda and they don’t work at all now. If you want link juice today you need to think about where your backlinks are going to be coming from. Sites with poor quality content and low PR will hurt your search rankings, not help them. Google link counting isn’t about quantity anymore. It’s about quality and relevance. That’s been our strategy for over a decade.
When it comes to linking on social media, or bookmarking as they often call it, stick with the big names like Digg, Propeller, StumbleUpon, Reddit, and of course Del.icio.us. Others to consider are Newsvine, Fark, Blinklist, Clipmarks, and Shoutwire. Why are we telling you all this when we offer social bookmarking for a fee here at Webwise? We want you to go through and set up each homepage to see how long it takes to actually do what you can simply pay us to do. How much is your time worth?
Webwise Media is the undisputed leader in Los Angeles SEO. No one else has been around as long as us, so we can easily claim to be the best based on that alone. Despite our history of success, in this business you need to stay on top of what’s happening currently. Social media is still alive and well, and it can be a valuable marketing tool, if you know how to use it. We do. You can try doing social bookmarking on your own or you can contact us and let us do it for you. We’d recommend the latter.
If you’ve been reading this blog you know by now that schema is a collaborative effort between Google, Yahoo, and Bing. What they did was develop a new coding system that tells the search engines more accurately what they will find on individual pages in a website. Your shopping cart page and your home page, once lumped together by search spiders, show up as their own separate entities with schema coding. For us, it adds another element to organic SEO. We can now optimize individual pages with more detailed code and descriptions, a benefit to our clients.
Will the collaboration with Google, the first of its kind, lead to more universal actions on the part of Bing and Yahoo? Will they come out with their own version of Panda now? We’re thinking that was inevitable even without this schema effort. What Google did with Panda was make content the most important variable in their algorithm. That had to happen before the internet got too diluted with poor quality, inaccurate articles and blog posts. Those are still being published after Panda, but they won’t ever see the first page of Google searches. We’re hoping Yahoo and Bing follow suit.
Look back at the evolution of the internet and the World Wide Web. It was originally meant to be an academic forum where information could be shared among scholars and research firms, so accuracy and quality weren’t a concern in the beginning. Even a few years in, the integrity of those posting information ensured that most of what you read online was accurate and true. As the demand for more content increased, article writing and distribution sites began to spring up, the first step in the decline of quality on the web. That decline hit its peak in 2002/2003 with the development of social networks.
The freedom to publish what you please is both an attraction and a turn-off to internet users. You can’t censor anything because the web is just too big to regulate, but the search engines can award higher page ranks to those who publish accurate, quality content. That’s what Google Panda was all about. It was an attempt to clean up what had become a cesspool of poorly written articles and inaccurate content. Both are still out there on the web, but you won’t find them anywhere near Page One.