Posted by seo_writer_joe as Internet Marketing
Local internet marketing is changing rapidly. Not too long ago you could place a Yellow pages ad once a year, maybe a couple newspaper ads for special sales, and you had plenty of customers. Now consider these facts:
- Locally we search Google 3,387 times for every time we open up the Yellow Pages once.
- The top three results of any search on Google get 69% of the click-throughs
- Every month, over 3 billion search terms contain local terms like “Los Angeles dentist”
- 74% of all internet searchers look for local information
It’s clear that people are moving away from traditional media to internet and mobile resources to get information on local businesses. The good news is many of the tactics and strategies you can use right away are absolutely free. Here are two quick tips on to become more visible in digital media:
Claim Your Google Places Page
Google Places are free web pages Google provides local businesses. You can enter all your company details: store hours, address, phone number, etc. The benefit of doing this is that Google Places often appear at the top of Google searches. Your Places page will give web searchers a map with directions right to your business.
Only about 15% of small businesses have claimed their Google pages. All you do is sign up for Google, find your page, claim it and fill in the information.
Include pages on your website that contain keywords specifically for local searches. For example, if you offer dog training, your site may have a page that explains your services to web visitors. To garner more local customers, add pages that target local communities. If your dog training business is in Southern California, you might add pages for “Los Angeles Dog Training” and “Encino Dog Training” so that customers in those communities will find your site when they search online or on their phone.
Local internet marketing is the key to success for many businesses that get the bulk of their customers from the local area. Take positive steps now to make sure your business is visible online.
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