Posted by seo_writer_kvn as Blogs
There are two schools of thought on forum posting. The first, and unfortunately most common approach, is to just “get a link and post some keywords”. We call that the Spam Approach. You’ve seen it. Someone will comment on one of your forum posts with a generic statement like “This was very informative” followed by a grammatically incorrect sentence or two with a link embedded in there somewhere that has nothing to do with the subject matter. Those who monitor their forums delete these.
The second, and far more effective approach, is to actually engage in a forum discussion on a subject that is relevant to your industry. Those who have been following the latest changes in algorithmic page rank calculations know that these are the only forum links that count. Posting links on any random site will not help you climb the page rank ladder. In fact, it might just get you knocked off. Link building is a task that requires planning and research. It’s no longer a matter of how many links you post, but where you post them that counts in search engine calculations.
The rules for forum posting are the same ones we covered in our last post about directory submissions and social bookmarking. They also apply to blog posting on sites other than your own. Sure, the content makes for a better link, but where did you put it? Google has blacklisted a number of blog sites, and some have even been taken offline for using too much duplicate content. When posting blogs, make sure there’s an author or email verification process of some kind. Sites that don’t have some type of identity confirmation or spam prevention in place are not worth posting on.
Another area you can apply these guidelines is article writing and distribution. Like forums, directories, social media, and blog sites, article directories are assigned an authority score by Google. If you’re still mass submitting articles and wondering why the links don’t count, now you know. Submit manually and submit original content. That’s how we do it. Call us to learn more about this and other link building techniques.
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