First Page Placement… Because If You’re Not First, You’re Last

Posted by seo_writer_chrs as Organic SEO Marketing

We all wish we could just post a site on the Internet, and that would be it. Just give it some good content, make sure all the links work, and be immediately set upon by tons and tons of high value customers. But in this world, that’s just not always possible. So some very bright person invented first page placement, as a means of letting “the little guys” compete with the “big boys,” who are generally going to be high up there just because they carry all the clout.

But you might be wondering what first page placement even is. It’s a bit less known than PPC and SEO… probably because it doesn’t have an acronym associated with it. That’s my guess, at least. Simply put, first page placement is where one party (say, an internet marketer or web site owner who wants to be seen) pays another party to arrange a steady deal with the major search engines, so that the web site owning party pays a monthly fee for an ad on the search engine’s first page, instead of paying individually for every click their ad receives.

There have been instances in the past where vengeful competing sites have actually either paid freelance personnel to click a link over and over again, while digitally altering their IP address, or setting up specialized software to do the very same thing. These web site owners do this as a means of costing their opponents large sums of money, while simultaneously showing them skewed visitor metrics, which lead to false assumptions and possible misallocation of their future advertising and linking budgets. Needless to say, the search engines do their best to curtail this sort of activity – but nothing’s perfect.

And that is why first page placement can be an immense help to an ambitious but wary web site owner. It allows your site to be on the first page of search engines, leveling the playing field between the “big boys” and those who possess a larger degree of gravitas then green stuff. In addition, it allows you freedom from having to fear that your link is being clicked by someone who has a vested interest in your failure.