Posted by seo_guru as Organic SEO Marketing
When deciding on a SEO company to assist you with Organic SEO it is extremely important to make sure they follow the rules and are ethical. If the company crosses the line even without your knowledge to try and deceive search engines about the value of the content of your page, then your page can be considered search spam. Your content is the real value of your site and search engines use your content to assemble Search Engine Results Pages (SERP’s). Since users usually choose a search engine based on the quality of its results, search engines try and eliminate any search spam pages.
So what is search spam?
Your site can be considered search spam if it uses techniques like irrelevant keywords, cloaking, link spam, doorway pages, hidden text and many other Black Hat SEO practices. These techniques will not benefit you in anyway and will actually lead to big losses down the road. First you will eventually loose your page rank because it is not based on high quality content. This makes the money you spent to increase your page rank wasted. The other most costly thing that could happen to your site is that it could be banned from the search engine all together. This prevents your site from coming up in any search for that search engine, and makes your site look untrustworthy, along with making it difficult for people to find your site.
How do you choose an ethical company?
To avoid being a victim of unethical companies there are a few things that you can do. First look at any testimonials and current customers that you might be able contact to see how happy they are with their service and what there page ranks are. They should have also credentials that are backed by institutions that shows they can do what they say. Weather you want Los Angles SEO or SEO in New York this should be done quickly and they should provide affordable SEO options. By doing a little homework into the company and following this information you will be able to find an ethical company to meet your needs and one you will be able to contact if you have any issues.
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