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12/05/2011
Video on your site Builds Interest and Conversions
Posted by seo_writer_kvn as Video Marketing
Few things are more attention grabbing than video. If you’re trying to make your website and brand stand out, a short clip or commercial can keep visitors interested once they’ve found your website. What’s more, “viral” videos on sites like You Tube can lead traffic to your site; and if those videos are engaging and memorable, they will lead to conversions. Video is a great way to garner attention and website traffic, and with search engines starting to take notice of consumer’s love of video interaction, having one on your site can help with your Organic SEO rankings.
Internet consumers expect the businesses they patronize to give them feedback: from social media to Targeted email marketing, giving customers that kind of personal attention will keep them engaged with your brand. Video, on top of being attention grabbing, is something that people like to share. Being posted on a fan’s Facebook, or having someone “tweet” a link to your website because they found your video interesting, is priceless publicity. If consumers remember your video, they will remember you—and having you in mind is they key to gaining business.
While it putting a video together might seem like a hurdle, the proliferation of inexpensive, easy-to-use software is making it less and less of a challenge. Don’t underestimate the value of a well-produced video, though: it’s money towards a good cause, and if you partner with a legitimate, Affordable SEO company, that video will do wonders towards giving your website First Page Placement. After all, the video will peak interest, but they have to find you first.
Publicity, especially for small businesses, is a challenge. The growing importance of a substantial online presence for businesses simultaneously makes it easier for consumers to find you (if you have good Organic SEO rankings and a well-produced website with quality content) or make it that much easier to be lost in a crowd (if you have a mediocre website that is impossible to find through search engines). Video is a great way to gain that attention: and with search engines beginning to take video into account for their organic rankings, it’s something well worth investigating.
11/15/2011
Online Video Consumption Continues to Grow
Posted by seo_writer_kvn as Video Marketing
Whether or not you believe this is the Attention-Deficit generation, there’s nothing more attention grabbing than video. It moves! It makes sounds! At the very least, it’s difficult to ignore. As a society, we’re in love with moving pictures, and websites like YouTube can attest to that ongoing romance. Videos have the capacity to convey a wealth of information in a brief, irresistible way: if they’re well produced, engaging, or even funny, so much the better. Search engines are starting to recognize video as something that people are after. Want First Page Placement? Maybe you should give video a try.
Most of us can, off the top of our heads, name at least a handful of companies who have achieved brand recognition through viral video. Commercials that don’t even feel like you’re being advertised to, or at least campaigns that are engaging enough that you don’t mind that the product is part of the punch line. That kind of presence is priceless in the “wired” era: online video consumption continues to expand, and it’s worth taking advantage of.
Video is becoming a larger and larger part of making sure you’re found. Website SEO is obviously important, and if search engines are taking video presence into account, it’s worth taking advantage of. This kind of Internet marketing turned the Old Spice guy from an out-of-work actor into an instantly recognizable icon; with more people consuming their “television” through their computers, you can bet that the YouTube videos were just as, if not more, effective than the actual television commercials.
The goals of advertising are pretty simple, even if the solutions aren’t; grab the attention of your customers, and hold onto it. Video advertising is an efficient, interactive way to make that happen, and many websites are already utilizing video as a tool. With a short, effective piece, you can grab the attention of countless Internet consumers. It seems beyond unlikely that the appetite for Internet videos will wane anytime soon, after all: so why not take advantage of it?
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