Posted by seo_writer_kvn as Search Engine Optimization
How good are we? Search the term “Los Angeles SEO” and you can find out for yourself. What is the goal of any organic SEO firm? To get you to the top of Page One, right? That’s where you’ll find us, consistently. We’ve been in business for over a decade and the times we have not been on the first page of search results can be counted on the fingers of one hand. Simply put, the most competitive keyword in the largest SEO market on the planet belongs to us. Imagine what we can do for you.
The proof is in the results. We ask new clients all the time where they found us and the answer is invariably always the same – through search. If you’re looking to hire a company to improve your page rank, wouldn’t you want that company to have a high page rank of their own? We do, and we use the same SEO approach to our own firm that we use with our clients. Dedicated link building efforts, consistent blogging, and website SEO from the top designers in our industry are just a few of our techniques.
Have you considered adding video or a web presenter to your site? We pioneered a lot of the technology that’s behind the indexing and scripting of these elements. If you’re going to add something new to the website that’s your business lifeline, don’t you want to work with the small business SEO firm that started it all? We were around when Google was still in its infancy and we’ve watched them grow, taking note of each move they make. No one knows search marketing better than Webwise Media.
Anyone can claim to be the best. How many can actually present evidence to prove it? Our search page rank for “Los Angeles SEO” is just one of many Page One listings we can present to you. We also have a number of them to show for our clients and we can work our magic to attain one for you. SEO is no longer a mystery service only performed by faceless companies with shady reputations. Work with us; you’ll know each member of your team on a first name basis, you’ll pay less, and you’ll get much better results.
Posted by seo_writer_joe as Search Engine Optimization
SEOmoz.com, a leading developer of SEO software, estimates that incoming links are one of the two most important factors impacting small business SEO (the other factor is onsite link metrics).
What are backlinks, anyway?
Backlinks are links from other sites that are directed to your website. Google estimates your Pagerank partly by evaluating the number and quality of your backlinks.
Google is on a never-ending search for quality content. It counts each backlink as a “vote” for your content. The more votes, the better your Pagerank.
How do you get more backlinks? First, create high quality content that people want to share. It is the best long-term strategy. Good content will endure Google updates better than any other factor.
There are some additional tactics you might consider to help speed the acquisition of backlinks:
- Reciprocal Linking- approach websites in your industry or related industries to see if they would be interested in reciprocal linking with your site. This is also known as a link exchange. Be careful, though. The links must be pertinent. If you link your dog-training site to a car wash site, it will actually hurt you.
- Anchor Text- the actual highlighted words in a hyperlink are known as the anchor text. Google looks at the anchor text of incoming links to help it determine what a site is about. If every incoming link to your dog-training site has the anchor text “dog training,” Google sees a consistent pattern and will boost your site in the search results for the phrase “dog training.” The trick is to get that actual hyperlink phrase you want on most or all of your incoming links.
Quality content drives the web. People get on the internet for many reasons but mostly to find answers to a problem. When you provide in depth information that helps people, you are going a long way to increase backlinks and build your Pagerank. And that can only help your small business SEO.
Remember when clothing and furniture were made mainly by hand, when automobiles were assembled without the help of computers, and when baked goods were made from scratch? Average consumers are nostalgic for these products because they believe they just don’t make them like they used to. That’s true in more ways than one. In some cases, the way they used to make things led to better quality goods. In others, it just took far too long to get a finished product. Content management systems are no exception to this. Some have led to better content, others contribute to poor quality.
The better ones have made affordable SEO a reality for small businesses. Systems like WordPress and Drupal have made it possible to build sites and add links in a third of the time it took when you had to code everything by hand. They’ve also made it possible for those without coding knowledge to do things that were once only possible after an extensive education. Is that good or a bad? We hate to go Zen on you, but it’s both. More artists at work leads to a richer environment for sharing ideas, but it also causes the overall quality of content on the web to go down.
Hire a professional to develop your content and build your website. You might be able to do it yourself with the tools at hand, but there is so much that you’ll leave out which could help you. With these new content management systems, you don’t need to code yourself, but do you know how to get them to code for you? In most cases it’s not automatic. Even WordPress requires a plug-in if you want Meta tags and descriptions. Do you know how to find that plug-in and choose keywords to enter into it?
The systems that make it easier for an amateur to build a site make it simple for a professional to do their tasks faster and more efficiently. That means lower prices for you, the small business owner. The CMS systems we use have made small business SEO a service that anyone can afford. If you have a website or want a website, you need to contact us about content development and marketing. You can do it yourself if you want to, but you’d be wasting time you could spend running your business. With the rates we charge, there’s no reason not to use us.
Most of the individual business owners and professionals we do organic SEO for really don’t have any idea exactly what we do. That’s why we publish regular posts on this blog. We’re not one of those companies that shroud our services in mystery to give us a plausible reason to charge more. We offer affordable SEO to our clients, internet marketing that even the smallest businesses can budget for. We also explain what we do in terms that everyone can understand – not just your programmers and IT people. We do this because we want you to feel comfortable doing business with us.
Take the new Schema coding system, for instance. Most folks know by now that there is HTML coding behind every web page that tells the search engines what is contained in the site and what the title of each individual page and post is. This coding is known as Meta tags and Meta descriptions. Some say it’s not as important today as it used to be – we know better. A properly coded website will move up the search engine rankings much faster than an un-coded site. Schema may make it move even faster.
Schema is a coding system devised in a collaborative effort between Google, Bing and Yahoo. It is a universal coding system recognizable by all three search giants that is now part of all our website SEO efforts. How much will it affect search engine rankings? It’s too early to tell, but there’s no question it will change the search marketing industry for the better. We’re already starting to see less disparity between search rankings. What works for Google now works for Bing and Yahoo also. There’s no longer a need for duplicate efforts and multiple search engine submissions.
Webwise Media has stayed on top of the Los Angeles SEO industry for over a decade by making sure we’re always on top of changes and new technology in search marketing. The changes made by Google over the years have never come as a surprise to us, and this is no exception. Universal coding is important, as is increasing the quality of content on the web, something they addressed earlier this year with Google Panda. We’ll keep you informed when they make any other changes.
When a company that specializes in organic SEO and internet marketing stays on top as long as Webwise Media has, there must be more than just one reason for it. If you went around the room at one of staff meetings, you’d hear about a dozen. If you spoke to our customers, they’d each have their own list. We’ve broken it down to the top five:
1. Quality Content Development: Quality, relevant content is the key to attaining high page rank. We knew that when we first started in this business over a decade ago and we’ve always made it a top priority for all of our clients. The search engines have changed their formulas for calculating page rank many times over the years. We’ve never changed our content strategy. That’s why our clients are always climbing and never falling back from their spots on the first few search pages.
2. Common Sense Decision Making: The Los Angeles SEO industry is filled with companies that try to make search engine optimization a mystery to their clients. We don’t do that because it’s a deceptive practice. SEO is not rocket science. Its common sense decision making combined with hard work and time invested in doing the job right. We constantly put ourselves in the position of those who are searching for your products and services. What do they want? Answering that question correctly using common sense and knowledge of your products and services is one of our strengths.
3. Technical Expertise: Our coders and programmers are some of the very best in the world. They come to us because we’ve been around longer than anyone else and they know we’ll still be around for years to come. Job stability and a track record of success help us recruit the best and the brightest from around the globe.
4. Ten Years Experience in Organic SEO: We practically invented the concept. As the search engines have evolved we’ve been growing right alongside them, watching their every move. When Google was in its infancy we were already helping our clients to be successful marketing themselves on the web.
5. Personal Attention to our Clients: You’ll never have to wonder what we’re doing or why. Each of our clients is given the personal attention they deserve and we make sure that you know the reasons and expected results behind every move we make. After all, it’s your company. You have a right to know how we’re marketing it.
For those of you who aren’t in the know or have just not been paying all that much attention to the subject, organic SEO and search marketing have evolved in the past few years. What started out as a race to see who could get the most backlinks has now turned into a careful, methodical science where only those who know what they’re doing are going to be successful. The number of links back to your site isn’t important anymore. It’s the quality of those links that counts the most in search engine page rank calculations. If your rank has recently dropped, that’s probably why.
Another example of change in our industry revolved around social bookmarking. The social media platform first hit America by storm in February 2004, when Zuckerberg and friends launched Facebook. Others were already there before them, but the whiz kids from Harvard eventually set the standard for social networking. They also inspired others to use similar platforms to launch networks that never really made it. Many of those have been the sites you’ve been buying social bookmarks on for the past few years, another reason why your page rank may have dropped recently.
In February of this year, Google changed their algorithm and discounted all of those links that come from link farms and social bookmarking sites with no content. Bottom line, if it isn’t relevant to what you have to say, it doesn’t count. You can still submit your site to all the directories and social networks you want, but it won’t do you any good when Google calculates your page rank. Of course, there’s still Yahoo and Bing, but they account for less than ten percent of all search traffic. How many of your friends talk about going home and “Binging” a search inquiry. Most Google it. Think about it.
Article writing and distribution still works, and so does content development and website SEO. In fact, the latter two are now even more important to search engines than they were in the past. The content variable of the algorithm is one that seems to be weighted more heavily, unlike many of the other variables that aren’t worth much or have been eliminated completely. There are also some new standards for mobile websites. They’re still pretty vague, but we’ll keep you posted as they evolve.
The only thing constant about search engine marketing is that you can always expect changes to occur on a regular basis. This year, in the first quarter alone, the world of organic SEO saw a major shift brought about by changes Google made in its search ranking algorithm. The ripple effect is still being measured, but there’s no question that new opportunities opened up in keyword marketing for small business SEO. Keywords and key phrases once thought to be out of reach by anyone not listed in the Fortune 500 are now easy to obtain, along with the high page ranks that come with them.
The rules have changed, and the changes benefit small businesses, not multi-million dollar retail giants. Gone are the days when you can just throw piles of money into buying links and expect to be on top of Search Engine Page One in days. Most of those paid links are paid links have been devalued by the new algorithms. You actually have to earn a spot on the first page now by building your website with quality content and linking to credible directories and authority websites that screen your company.
Why is all this happening? Is it to create more of a free market for small business? Don’t be naïve. Google didn’t become the undisputed king of search by being nice. They are seeing that the quality of content on the web is deteriorating and they want to hang on to their 90% market share. Smaller search engines like Bing have been taking a different approach to search ranking, measuring quality and relevance of content as the most important variables in their search formulas. Google is simply following suit.
The keywords that are most often searched for in your niche market were for years dominated by larger companies who could afford to buy the links to keep them on top of search rankings. That tactic doesn’t work anymore. If you’re a small business and want to finally take a piece of that elusive potential customer pie that’s out there, now is the time. And Organic SEO is the way to do it. Contact us today to learn more.
There should be only one goal in SEO: first page placement. If you can’t get on the first page — and, realistically, in the top 4 entries of the first page — for a particular keyword, you might as well not be ranked at all. That’s because, as far as surfers are concerned, the farther down the page you are, the less important and less relevant you get. According to a study done at Cornell University, the amount of clicks and time spent on a particular link is directly impacted by how far down the page you get:
That’s right — the first link gets more than half of all clicks, and the second gets less than fifteen percent of all clicks. Working backwards, that means that if you’re looking at competing for two keywords — we’ll say “website SEO” and “organic SEO” as random examples — things might not be as intuitive as they seem.
If “website SEO” gets only 60 searches/day and “organic SEO” gets 200 searches/day, you’d think that ranking for “organic SEO” would be much better for your business. On the other hand, if a little research into your competition reveals that you could potentially knock the current top-ranked “website SEO” site off of it’s perch, but you’ll have a much harder time ranking for “organic SEO” and you’ll have to be content with 2nd place on that results page — well, you’re choosing between 53% of 60 (31 clicks per day) or 13% percent of 200 (30 clicks per day). If you can’t even get to 2nd place for “organic SEO”, well, you’re even worse off.
The top of page 2, for the record, only gets about 1% of the clicks, so quite literally, if you’re not getting first page placement for your targeted keyword, your SEO isn’t doing its job.
Now, there is a huge caveat to be thrown in here, and that is that SEO is a process, not a goal. You can work your butt off focusing on a killer keyword for months and only get to the top of Page 2 — and then have something like a PageRank update hit or some other event abruptly drive you into the top 3 of that keyword overnight. Just because you haven’t gotten there yet doesn’t mean you won’t at all. The important part is knowing exactly what prize to keep your eyes on, and not stopping until you’ve achieved it.
No ifs, ands, or buts — if you own a web-based small business, SEO is the single most important thing you can invest your early returns into. SEO is very distinct from marketing, though the two have similar effects on your business in the end. The goal of both is to get digital customers through your virtual door — or, more accurately, to get web surfers to spend a while looking at your site.
The difference is that marketing — at least, in the traditional sense of advertisements — tends to be a one-time, hit-or-miss campaign. You put out an ad, and either everyone loves it and you see some significant boost in traffic, or everyone hates it and you don’t. There’s not much gray area, and there’s also not much by way of lingering effects.
SEO, on the other hand, is just the opposite. It’s not a one-time investment — well, some parts of it are, but there is never any end to the off-page SEO work that can and should be done. But unlike an advertising campaign, website SEO is cumulative. So while the first month of even year of SEO might not be as effective in the short term as a solid advertising campaign, it builds — and it keeps building.
Solid SEO will drive customers to your website forever, and passively. Well, semi-passively — you don’t ever get to call it done and just sit back and watch the customers keep trickling in indefinitely. Eventually, if you stop getting backlinks and attention from other sites, you will end up falling off the rankings, and your customer flood will turn into a trickle. But it is passive in that the customers themselves don’t need any of your attention to get to your website — because they’ll find it on the search engine results pages whenever they search for a relevant keyword.
It might not have the impressive returns of a successful traditional advertising campaign, but search engine optimization is the key to long-term, ever-increasing traffic — and that’s what every small online business needs more than anything else.
Posted by seo_sk as Search Engine Optimization
Successful net enterprises all rely upon one common issue. That common issue is net traffic. Traffic equals sales. Sales equal profit.
It doesnt take a rocket scientist to work out that a lucrative company must make sales and a nice profit and in order to make sales and profit it is very important that there are customers.
Getting site traffic is exactly what all of the excitement is about when marketers are discussing SEO ( search engine optimisation ). When they’re talking about paths to Increase Google Website Traffic, they’re deliberating SEO.
The higher a blog ranks in the search results that search websites provide to those using key words to find goods and services, the more visitors shall visit. More visitors = more sales = more profits. It is just as straightforward as that.
Blogs have proven themselves to be exceedingly useful tools in the drive to creating more and better website traffic. People love blogs. Web 2.0 is built upon the idea of a user driven web and users need a voice.
Blogs give them that voice. It’s a simple technology and it can also be found free online. If you dont have a blog site or a blog on your site, you are simply missing the SEO ship.
The acclaim for blogs has, naturally, increased the amount of blogs online many fold over this last year or thereabouts.
With the rise in numbers of blogs online comes an increase in competition for visitors to those blogs and, naturally, stiffer competition for pagerank by search websites.
Therefore the question, Why do I need audio / video / podcasting on my blog? is one that can be answered rather easily. You need visitors. You need a high PageRank. You need sales and profits. Thats why.
Successful blogs are all about content. Youve been told a million times that, on the internet, content is king and it’s true . Search website spiders consider content as one of the factors that establish page rank and there are 2 parts to content that are regarded as.
The first is how often the content changes. This is the reason why it is extremely important that posts be made to blogs each single day…multiple posts are a lot better than one long post. Key-work density is the other content factor that’s considered by search site spiders.
Links found online to your internet site by search site spiders is another factor that establishes Page Rank. That’s the reason why you must utilize bookmarking sites and add the links to your blog content.
Whenever you make a post the search site spiders count it but the quantity of links to that post is even more significant.
You can create one link but when others pick that link up and add it to their own favorites lists more links are made for search site spiders to count.
You probably already knew those things but were you aware that the period of visits to your site is also considered? Most visits to websites last 30 seconds or less. You can even really see this statistic in the web-stats for your blog or site.
Search website spiders like for visitors to sites to remain longer than 30 seconds and you like that, too. The fact is the longer a visitor stays on your website, the better the possibility is that he is going to make a purchase.
That doesn’t answer the question, how do i get them to remain longer than 30 seconds? the solution to that one is audio / video / podcasts. It’s a very simple calculation.
If a visitor is watching a video that lasts for say two mins, how long will they stay on your site? 2 mins! Videos and podcasts are hypnotizing.
When a visitor begins to watch either, they will stay awhile. Search website spiders love that and the longer they stay, the longer they’re exposed to your ads for goods and services that you sell. The longer they see the advertisements, the more probable they’re to make a purchase.
Now you ought to be privy to the fact that search engine spiders can’t read video and sound content.
That’s audio / video is not going to aid you in search engine optimisation nevertheless it will help with the length of the trips made to your internet site.
The fact that search site spiders cant read video and audio content also disposes of the duplicate content problem.