Be the Master of Directory Submission

Posted by seo_writer_chrs as Organic SEO Marketing

Everybody knows that SEO is a hugely technical, very sophisticated business that only elite “Internet types” are any good at. Well, it might not be quite that deep… but if you’re the type of person who’s better with words than with widgets, you might want to pick your battles, and give the SEO “Waterloo” a wide berth. But don’t think your web site is just going to gather dust in some lonely server somewhere – for there is hope, my Net-challenged friend: Directory submission. And no, that isn’t some new, electronic form of wrestling. Directory submission involves sending your site to various human edited directories, where it can be catalogued by an actual person who is more concerned about genuine, good content than which meta tags you have in your first paragraph.

Of course, you probably don’t want to try to get into general things – that area has been hotly contested and subsequently dominated by contenders who have deep pockets and dedicated professionals on their payrolls. Trying to get your site anywhere useful with something like “Plumbing” is about as useful as trying to go to England and declare yourself king. But perhaps you’re not into all plumbing – perhaps you have a site that is dedicated to super high end platinum faucets. “Platinum plumbing fixtures” might be the niche area that can get you noticed by actual eyes – keep in mind that directories often aren’t indexed by search engines, and thus require actual words that human beings are drawn to – just don’t start WRITING IN ALL CAP LOCKS AND DOING A BILLY MAYES IMPRESSION!!! That tends to turn people off, too.

The most important thing you need to determine, before you do anything else related to getting your site noticed, is decide who you intend to reach. You need to form the clearest possible picture of who your target demographic is – and then write to those people, and ONLY to those people. You are not a multi billion dollar, multinational corporate conglomerate whale that can try to be about EVERYBODY – if you actually look, even those guys typically fail when they try that.

And only when you know who your target market is, will your directory submission endeavors actually work.

Social Bookmarking — Dog Ear Your Way to the Top

Posted by seo_writer_chrs as Organic SEO Marketing

Many years ago, no one had ever heard of this social bookmarking stuff. Back in those days, bookmarks were a personal, private endeavor, and some people even hid their bookmarks from one another. But as time went on, innovation sprouted in that fertile cyber ground, and someone decided that sharing great links with people might be a good idea. At first, social bookmarking was just “some guy’s website, with some links and some comments.” But like all other things in life, what works quickly gets the attention of businesses that want to cash in on it.

These days, if you want your web site to get noticed, you had better be connected on the social bookmarking circuit. Just like with a government, the ultimate decision of which are the bad web sites, which are the mediocre web sites, and which are the web sites that everyone simply has to visit before they die resides with the people. A big company can suggest that a web site might be great, but if it’s just more meaningless corporate crap, they will be mocked and humiliated, no matter how many millions they may pour into their campaign. If only the 18^th century French had had the Internet… it truly is a tool of liberty.

What basically happens when someone shares a great bookmark (or at least, a bookmark they consider great) is that they describe the site, and give their own spin to its description – what they liked, what they thought needed work, what they thought was just incomplete or didn’t make sense in context. And Rather like a wad of gum being passed around and contributed to by a group of friends, as word spreads and people link to it, the site’s popularity grows. Ideally, this becomes a cascade effect, and the site’s popularity explodes!

Of course, the usual rules apply, when you’re trying to get people to share their bookmarks of your site – it has to feature some good content, and it has to change often enough that people will actually visit more than one time. And if you get some flak for something, you might at least consider changing it – while it’s not good to be a flip-flopping wimp, being too proud can cost you a lot.

Forum Posting as a Means of Getting Seen

Posted by seo_writer_chrs as Organic SEO Marketing

There is an old Zen koan that says, “If a web site falls on the Internet, and no one has seen it, did it ever exist?” And of course, when I say ‘old,’ I’m speaking in Net terms, which means it’s existed for at least a week. On today’s Internet, you’re either in the spotlight (ie, on someone’s address bar), or you’re as good as non-existent (or is that non-existential?). One GREAT way to be seen is to use forum posting.

Posting on forums is a great way to get people to notice your web site. For one thing, it allows them to comment on your site – people love to put in their two cents (whether they’re coherent or not), and you never know; someone out there may have a great idea that they’ll give you completely free of charge. And when this forum posting activity becomes a subject of debate, the whole deal gets even better.

See, controversy sells. And whether or not your site is about selling something per se, when people discuss why your site is the worst that was ever posted, versus why it’s God’s gift to the Internet and could not possibly be any better, people will naturally travel there, just to see what all the fuss is about. Curiosity may have killed the cat, after all, but satisfaction brought him back.

One further benefit of posting information about your site in some forums is that you may be able to expose more niches to your site than you even planned on. Say your site is about blowfish, and you proceed to post in a marine life forum. Who could ever say whether a few octopus lovers will click your link just for curiosity’s sake, and find that the blowfish is both fascinating and majestic?

So forum posting has a bunch of benefits to you as a web site owner. You get people to visit your site, you get people to comment about your site (hopefully in a good way… but constructive criticism can be pretty valuable, too), and you get a little passion built up if there are multiple opinions about your site’s quality.

First Page Placement… Because If You’re Not First, You’re Last

Posted by seo_writer_chrs as Organic SEO Marketing

We all wish we could just post a site on the Internet, and that would be it. Just give it some good content, make sure all the links work, and be immediately set upon by tons and tons of high value customers. But in this world, that’s just not always possible. So some very bright person invented first page placement, as a means of letting “the little guys” compete with the “big boys,” who are generally going to be high up there just because they carry all the clout.

But you might be wondering what first page placement even is. It’s a bit less known than PPC and SEO… probably because it doesn’t have an acronym associated with it. That’s my guess, at least. Simply put, first page placement is where one party (say, an internet marketer or web site owner who wants to be seen) pays another party to arrange a steady deal with the major search engines, so that the web site owning party pays a monthly fee for an ad on the search engine’s first page, instead of paying individually for every click their ad receives.

There have been instances in the past where vengeful competing sites have actually either paid freelance personnel to click a link over and over again, while digitally altering their IP address, or setting up specialized software to do the very same thing. These web site owners do this as a means of costing their opponents large sums of money, while simultaneously showing them skewed visitor metrics, which lead to false assumptions and possible misallocation of their future advertising and linking budgets. Needless to say, the search engines do their best to curtail this sort of activity – but nothing’s perfect.

And that is why first page placement can be an immense help to an ambitious but wary web site owner. It allows your site to be on the first page of search engines, leveling the playing field between the “big boys” and those who possess a larger degree of gravitas then green stuff. In addition, it allows you freedom from having to fear that your link is being clicked by someone who has a vested interest in your failure.

Affordable SEO — Don’t Go Broke To Make Money

Posted by seo_writer_chrs as Organic SEO Marketing

When you’re trying to optimize your site for the search engines, it’s very tempting to just say, “forget doing this the right way! I’ll just shell out a bunch of cash, and get it done by some expensive pro!” While a lovely sentiment for the economy, this will harm you in many ways. Expensive doesn’t always equal good, you know. Affordable SEO can actually be the best.

But how do you get affordable SEO? It’s pretty complicated, but there are some very important steps toward getting to the top in the search engine game:

1. Know your audience.

Obviously, “if you build it, they will come” is a bit simplistic. You really do need to know what your intended wants to read about.

You DO know who your intended audience is, right? What gender are they, what’s their family situation, what educational level have they attained, what kinds of jobs do they work (or maybe they’re retired or stay-at-home?)? Those are just a few of the BIG questions you need to think through… the small ones will begin to present themselves, once you have a broad picture.

2. Write top notch content.

Now that you’ve thought about what, you have to actually write it. This isn’t some “get rich MENTALLY” concept, where you can just sit there saying affirmations to yourself and expect results. Write a few dozen articles… and see how your audience responds to them. Make adjustments accordingly, and write a dozen more.

3. Use your keywords properly.

Make sure that whatever your main subject matter is, there are PLENTIFUL references to it all over your site, especially on your main page. Don’t be afraid to experiment with creative language, and the use of alternative key phrases (combinations of more than one key word, that tend to get noticed more easily on search engines).

4. Use links intelligently.

Remember that to receive, you must first give. Find great sites that serve your niche (or related ones), and offer to link to them. It’s your decision whether you offer this as just a kindly gesture sans strings, or if you offer a link exchange.

While affordable SEO isn’t exactly rocket science, it still requires a great deal of thought to do properly… and it’s a lot of work, once the thinking stage is through. But in the end, it’ll all be worth the while.

Inside Sales / Account Management

Posted by admin as Employment Opportunities, Organic SEO Marketing

We are seeking experienced and energetic sales reps to fill positions in our Sales Office.

Experience Requirements:

- Strong Background in Sales
- Telephone Sales Experience
- Closing Experience

You must be motivated, intelligent and focused.
You must have great communication and people skills.

Do you have the drive to make 60-80 phone calls a day?
Are you able to lead a client through the demo and into the close?

*******Residuals + Sign-On, Daily, Weekly, Monthly, Quarterly & Yearly Bonuses*******

* Training Provided *
* Flexible Hours *
* Unlimited Earning Potential *
* High Commission Split wth No Cap *
* Generous Bonuses *
*Sign-On Bonus*

Submit Resume to: service@webwisemedia.com (reference job #522)

Organic SEO: A Lot Cooler Than a Chia Pet

Posted by seo_writer_chrs as Organic SEO Marketing

I don’t know if you remember back in the 80s, when Chia Pets experienced their “peak” of popularity… but it’s never been much of a peak, in my experience. Chia pets aren’t cool – but organic SEO is. See, organic SEO lets your web site become well indexed (and because of that, noticeable to your intended niche) for what it is, instead of trying to “jury-rig” the site in a bunch of fancy, fake ways.

When you buy a Chia Pet, you get a little ceramic object which is intended to be covered in a strange, mud-like seed mixture. Over time, it grows, and you have a plant that may or may not be hard to kill. See, I’ve never had a Chia Pet – growing something so ridiculous just seems bizarre to me. I personally only like to grow useful things… I don’t know about anybody else, and I won’t pry into their personal business.

But I do know that organic SEO is VERY cool – so cool, in fact, that your competitors are already practicing it, whether by name or simply by instinct. They’ve most likely figured out (or at least given serious thought to) their target readers, and begun writing the best possible content for that group. Have you?

And I’d bet dollars to donuts that they’ve been indexed by the major search engines of the world. And, of course, that means they’ve been spotted, visited, and are showing their readers all kinds of value. Which means that if they’re selling something, there’s a good likelihood they’ve got an e-mailing list nicely packed with eager buyers.

If I had to compare the two, I would say that Chia Pets do nothing for their owners but take up space, add a touch of “class” (quite possibly the “special” class), and perhaps replace a little oxygen in the air. But organic SEO doesn’t just grow — it grows your site.

Organic SEO adds a very important aspect to your site – viewers. If you don’t have viewers, it turns into a philosophical question; “If a site goes up on the Net, and nobody sees it, does it really exist?

The Basics of Web Wise Media Website SEO you need to know

Posted by wwm_writer as Organic SEO Marketing

Search engine optimization is a phrase many of heard but few really understand. Search engine optimization, or SEO as it is more commonly known, is a technique to increase the odds of your web content landing higher in search engine results. While there are no guarantees that this will, in fact, increase traffic to your website, it does increase the odds significantly and most online businesses and websites now use this technique regularly.

To start with, you need to understand the market you are targeting. You need to know the phrases people use to find your website, or even the phrases you anticipate they will use to find businesses like yours. Once you know this, you need to first ensure your webpage is optimized for these keywords. By including these words in the meta-tags as well as the actual content, you will be able to get a higher ranking in search engine listings like Google’s. Of course, you need to make sure you’re not filling the entire page with just keywords as search engines will pick up on this as spam and not rank your webpage at all.

After you have optimized your webpage, you will also need to optimize all marketing materials you use off-site. These include blog posts you make for your business, twitter posts as well as article directory submissions you make. All of these include links to your business therefore it is important that they all be optimized to direct the right traffic to your webpage.

Finally, you need to a healthy number of off-site links that direct to your website. This means that you will need to post comments on industry relevant blogs and websites with your webpage links in the text as well as add links to all articles you post on article directories to ensure that you are directing a healthy amount of traffic to your website. Having more links going to your page also increases your websites rank on search engines.

By using website SEO you will be able to increase traffic to your blog as well as increase sales for your business in no time.

Web Wise Media Blog Posting as a Means for Driving Traffic to your Business

Posted by wwm_writer as Organic SEO Marketing

With more and more business using online marketing as a means of self promotion, new avenues have opened up for driving traffic to websites and increasing sales. One of these is the use of blog posts to drive traffic to a specific website or business.

The basic idea behind this is that if information is provided to a potential customer they find useful they will be likely to want to find out more about the source that the information came from, as well as get more information. There are several ways companies can place their website links into blog posts.

The first method is by making a post on a blog unrelated to your business but within the general niche. For instance, placing a blog post about home security systems on a blog related to home maintenance and security that is run by another company or person. By adding links to your own website within the post, you are able to direct traffic to your website. For this to work, you will need to find a blog owner who will let you post on their blog for a small price.

The next method is setting up a blog for your own company and putting information relevant to both your business and the industry on it. It is important to ensure that all the content on this kind of a blog is relevant to the industry but at the same time is not over-promotion of just your business. By making it interesting for all kinds of viewers, and talking about more than just your own products and services you will be able to ensure the same people come back again and again to read the new content.

You could also sign up as a guest blogger at a blog that deals with the industry you are in. This way, you will be able to get word out about your skills but at the same time write for a well-established blog that you won’t have to market.

By using these different methods you can use blog posting as a means for directing traffic to your own business and increase your sales at the same time.

Web Wise Media Article Writing and Distribution as a Means of Increasing Sales

Posted by wwm_writer as Organic SEO Marketing

One of the most important components to online marketing is article writing and distribution. This is one of the simplest ways of getting the word out about the products or services you offer and therefore it can be used without spending a lot of money.

Article writing simply means getting articles written about your business. These need to be original content, but they can be any length or format. The key idea behind these is that they need to generate interest in the reader about your business and make them want to find out more. They will be tempted to click on your website’s link and therefore be brought to your website where you will be able to use your website content to entice them to buy your services or product.

Distribution of articles written for marketing online is another component. This involves posting these articles on blogs, social bookmarking websites and article directories and then ensuring that these are marketed well enough that people are directed to them.

The key to article writing and distribution is interesting content. If you have content that is interesting for the reader they will be interested in not only reading through the whole piece but also finding out more about the company and therefore going to your website. There are many people that will put up bland and boring articles about their business but these are not going to direct a high volume of traffic to your website and therefore it is important to either understand the niche you are targeting well enough to write interesting content for them or hire a writer to create this content for you.

Once you have content available on the internet that links back to your business you will see an increase in traffic being directed to your website. To convert these visitors into sales you will also need to have interesting and compelling content on your website so that you are able to increase your sales and not just traffic to your website.