Is Web Wise Media Website SEO Services a Myth or The Holy Grail?

Posted by admin as News

With millions of competitors vying for the same spot, businesses want to know if it is possible to get top placement using Organic SEO Service.

SEO generally refers to “natural” or “organic” SEO—meaning someone looking for a dentist in San Francisco types in “Dentist San Francisco” and finds several listings on the left side of the page.  This is considered the most coveted place to be for several reasons:

1. The majority of search engine users (as many as 75% by some estimates) ignores the sponsored ad listings and only trusts the unbiased Organic Search Results.
2. A business listed in the sponsored listings is paying to be there—as much as $5 or $10 or$25 per click—and there is no guarantee those clicks are from legitimate customers.
3. By contrast, a natural result can be clicked on unlimited times by unlimited numbers of users at no cost to the site owner.
4. A high natural ranking means that site is really popular (at least that is the implication) and people like to be part of the most popular anything.

So top natural listings attract 80% of people searching, and cost nothing to be clicked, while sponsored advertisers compete for the remaining 20% and pay for every click—whether the new lead is qualified and ready to buy, or a six year old playing with her mother’s computer.  Natural is naturally the place to be.

But how does a business get there?

Wherever there is a desire or a need, there will be companies lining up to tap into that market.  “A business owner looking to raise his or her presence on [Google, Yahoo or Bing and their respective partners’ websites] has thousands of choices available and it can be overwhelming,” explains Vlad Blits, CTO of www.WebWiseMedia.com. “It’s easy to find someone who says they do SEO, it’s another matter to get one that gets reasonable results.”

If you have ever tried SEO and gotten poor results, you might conclude it is a waste of time and money to even try.

Of the thousands of SEO companies, you can bet that only a handful can really deliver meaningful results.  And what is meaningful in a business sense?  First page placement on relevant keywords is critical.  The majority of users never go to page 2, and of those that do, almost none make it past page 2 or 3.  So improvement from page 50 to page 5 might look good on an SEO progress report, but it means almost nothing in increased business results.  Page one is the grail.

So how does a business owner separate the myth from the grail?  When selecting an SEO company here are some key questions to ask:

1. How long have you been in business?
2. What is your guarantee?  (Listen for page one or bust!)
3. How many programmers and techs do you employ?  (SEO takes a village. One guy with a laptop won’t get you to page one.)
4. Can I see examples of your other successful clients?
5. Can I talk to some of your customers?

Locating an SEO company is easy.  Search “Organic SEO ” and/or “Natural SEO” (or “Website SEO” and/or “Search Engine Marketing.”)  Check the natural results.  If the SEO Company is ranked on page one you know you have one that has been around a while.

Organic SEO Services or PPC Which One You Need?

Posted by Organic SEO as News

Organic Search or PPC? The question is being asked by thousands who are doing business on the internet and seeing that the cost of pay per click search campaigns seems to be getting higher and higher as the value of premium keywords rises. This leads to a need for more creative campaigns and many businesses are targeting secondary keywords because they simply can’t afford to run campaigns on their primaries. So the choice is presented. Should you continue with paid search engine marketing (SEM) or seek out ways to promote organic search results?

If the answer was a simple matter of calculating cost versus return the decision would be easy to make, but it is far more complicated than that. If you have a product to sell then you can gather data on how many clicks it takes to get a conversion. This tells you if your PPC campaign is worth it, provided your keywords don’t go up in price. If you’re using Google Adwords then you have to deal with their algorithm in the equation. The quality score of your website is an important factor in determining how much you pay for clicks and the formula used to determine it changes on a regular basis.

Of course, if you’re relying on organic search for quality traffic then you will still have to maintain a high quality score and now you also need to examine your links for their site’s quality score. The weighting system used by major search engines has changed recently to discount “automated” submissions to article directories and links obtained from “link farms” or sites that are only there for the purpose of posting links.

The numbers posted in the first quarter of 2009 by Adwords and other PPC programs show a decline in overall spending. Many believe this is due to more companies turning to Organic SEO and moving away from paid traffic. Others feel it’s a direct result of retail stores going out of business. Many of the giants, like Macy’s for instance, are closing stores and not spending money on internet advertising. The answer to the decline in ad dollars spent is most likely a combination of both.

The solution for your company should be determined by someone who is familiar with the changes in algorithmic page rank calculations and experience in link building and SEM. Paid traffic is still a powerful way to bring visitors to your website and should not be overlooked completely, but techniques used to increase organic search are more lasting. A quality article manually posted on a site with a high PR Page rating like Ezine remains one of the best methods to generate a link that will bring consistent traffic and high rankings from Google and Yahoo networks.

Properly managed PPC campaigns can enhance organic search techniques and bring you instant traffic while you’re building your own web of links and directory registrations. The answer to the question asked in this article should never be an absolute one way or the other. Each company’s needs are different and a quality internet marketing service will recognize your unique needs and guide you in the right direction.