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Los Angeles, California – United States – May 4, 2011 – Webwise Media, a Los Angeles SEO company with over a decade of experience, in a statement released this morning from their main office, openly endorsed local zip code email marketing as a better alternative for small businesses than direct mail or newspaper ads. The statement outlined the pros and cons of each medium, and introduced local zip code email marketing as a new option for their SEO clients.
“If you’re still using paper dependent methods of advertising and marketing, you’re not only spending too much, you’re throwing money away,” said a company spokesperson. “Our research tells us that nine of every ten mailers get thrown out and newspaper readership is down over sixty percent since the dawn of the internet. Even those who read the paper aren’t looking at the ads, but they’re opening and reading email.”
With the rising costs of petroleum and paper goods, a number of major newspapers have gone out of business in recent years, and postage rates have been steadily increasing. Meanwhile, the costs for internet access have been going down and the devices used to get that access have improved and become more portable. According to most market studies, potential customers are more likely to check their iPhone or Android for news now than they are to read a newspaper.
“As technology improves and markets expand through the web, newspaper and direct mail will eventually become obsolete,” said the company spokesperson for Webwise. “Email marketing is more personal and likely to get to its intended recipient. Sending it by zip code ensures that you’re hitting individuals who are in your market range. This is particularly important if your business relies on physical traffic, like with a retail store or local service provider. The combination of a personal email and local recognition increases your chances of getting an actual visit from that client.”
Webwise Media is a Los Angeles SEO firm that offers targeted email marketing along with their traditional SEO services such as content development, article writing and distribution, PPC management, web design and coding, and strategic backlinking to achieve higher page ranks. Additional information and services can be found on their website or by contacting them directly using the information below.
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
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Los Angeles, California – United States – May 4, 2011 – Los Angeles SEO company Webwise Media announced this morning that they would be adding Yahoo, Bing, and Google Maps submission to their already formidable list of SEO services. Quoting a need for more geo-targeted marketing programs for local businesses, the company released a statement this morning regarding the new service. Webwise Media is an established leader in the Los Angeles search engine optimization industry.
“The Local Business Map Enhancement service allows your business the opportunity to show up on the Maps area of the major search engines (Google, Yahoo, and Bing),” said a company spokesperson. “We will optimize the home page of your website to make it the best fit for what the search engines are consistently looking for. We will then submit this perfectly optimized page using our proven methods directly to Google maps, Yahoo maps and Bing maps. The result will be increased traffic from your local area.”
Google Maps has been increasing in popularity over the past few years and will normally show up on the first page when you do searches for local retail stores and businesses that have a physical location in a specific locale. Submission is not difficult, but optimizing a home page for best search results and establishing a backlinking campaign that will bring search spiders in to index a website in the first place takes professional assistance. Webwise Media is the company willing to provide that assistance.”
“We will launch a specialized backlinking campaign to promote your sites popularity and make sure that Google, Yahoo and Bing sit up and take notice of your improved presence,” said the company spokesperson. “With this combination of steps, you will definitely reap the rewards of added exposure. That exposure, particularly on Google, will add to increased visibility and sales. Our team will make sure you get that exposure and continue to increase it as we add more backlinks and use other SEO techniques.”
Webwise Media has been doing business as a small business SEO firm for over ten years. They were one of the first in the Los Angeles SEO industry and are considered a pioneer in their field. Other SEO services they offer include article writing and distribution, content development, web design and coding, web presenters, and video billboard marketing. Additional services and information are available on their website.
21781 Ventura Blvd, Suite 229
Woodland Hills, CA 91364
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With millions of competitors vying for the same spot, businesses want to know if it is possible to get top placement using Organic SEO Service.
SEO generally refers to “natural” or “organic” SEO—meaning someone looking for a dentist in San Francisco types in “Dentist San Francisco” and finds several listings on the left side of the page. This is considered the most coveted place to be for several reasons:
- The majority of search engine users (as many as 75% by some estimates) ignores the sponsored ad listings and only trusts the unbiased Organic Search Results.
- A business listed in the sponsored listings is paying to be there—as much as $5 or $10 or$25 per click—and there is no guarantee those clicks are from legitimate customers.
- By contrast, a natural result can be clicked on unlimited times by unlimited numbers of users at no cost to the site owner.
- A high natural ranking means that site is really popular (at least that is the implication) and people like to be part of the most popular anything.
So top natural listings attract 80% of people searching, and cost nothing to be clicked, while sponsored advertisers compete for the remaining 20% and pay for every click—whether the new lead is qualified and ready to buy, or a six year old playing with her mother’s computer. Natural is naturally the place to be.
But how does a business get there?
Wherever there is a desire or a need, there will be companies lining up to tap into that market. “A business owner looking to raise his or her presence on [Google, Yahoo or Bing and their respective partners’ websites] has thousands of choices available and it can be overwhelming,” explains Vlad Blits, CTO of www.WebWiseMedia.com. “It’s easy to find someone who says they do SEO, it’s another matter to get one that gets reasonable results.”
If you have ever tried SEO and gotten poor results, you might conclude it is a waste of time and money to even try.
Of the thousands of SEO companies, you can bet that only a handful can really deliver meaningful results. And what is meaningful in a business sense? First page placement on relevant keywords is critical. The majority of users never go to page 2, and of those that do, almost none make it past page 2 or 3. So improvement from page 50 to page 5 might look good on an SEO progress report, but it means almost nothing in increased business results. Page one is the grail.
So how does a business owner separate the myth from the grail? When selecting an SEO company here are some key questions to ask:
- How long have you been in business?
- What is your guarantee? (Listen for page one or bust!)
- How many programmers and techs do you employ? (SEO takes a village. One guy with a laptop won’t get you to page one.)
- Can I see examples of your other successful clients?
- Can I talk to some of your customers?
Locating an SEO company is easy. Search “Organic SEO ” and/or “Natural SEO” (or “Website SEO” and/or “Search Engine Marketing.”) Check the natural results. If the SEO Company is ranked on page one you know you have one that has been around a while.
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Organic Search or PPC? The question is being asked by thousands who are doing business on the internet and seeing that the cost of pay per click search campaigns seems to be getting higher and higher as the value of premium keywords rises. This leads to a need for more creative campaigns and many businesses are targeting secondary keywords because they simply can’t afford to run campaigns on their primaries. So the choice is presented. Should you continue with paid search engine marketing (SEM) or seek out ways to promote organic search results?
If the answer was a simple matter of calculating cost versus return the decision would be easy to make, but it is far more complicated than that. If you have a product to sell then you can gather data on how many clicks it takes to get a conversion. This tells you if your PPC campaign is worth it, provided your keywords don’t go up in price. If you’re using Google Adwords then you have to deal with their algorithm in the equation. The quality score of your website is an important factor in determining how much you pay for clicks and the formula used to determine it changes on a regular basis.
Of course, if you’re relying on organic search for quality traffic then you will still have to maintain a high quality score and now you also need to examine your links for their site’s quality score. The weighting system used by major search engines has changed recently to discount “automated” submissions to article directories and links obtained from “link farms” or sites that are only there for the purpose of posting links.
The numbers posted in the first quarter of 2009 by Adwords and other PPC programs show a decline in overall spending. Many believe this is due to more companies turning to Organic SEO and moving away from paid traffic. Others feel it’s a direct result of retail stores going out of business. Many of the giants, like Macy’s for instance, are closing stores and not spending money on internet advertising. The answer to the decline in ad dollars spent is most likely a combination of both.
The solution for your company should be determined by someone who is familiar with the changes in algorithmic page rank calculations and experience in link building and SEM. Paid traffic is still a powerful way to bring visitors to your website and should not be overlooked completely, but techniques used to increase organic search are more lasting. A quality article manually posted on a site with a high PR Page rating like Ezine remains one of the best methods to generate a link that will bring consistent traffic and high rankings from Google and Yahoo networks.
Properly managed PPC campaigns can enhance organic search techniques and bring you instant traffic while you’re building your own web of links and directory registrations. The answer to the question asked in this article should never be an absolute one way or the other. Each company’s needs are different and a quality internet marketing service will recognize your unique needs and guide you in the right direction.