Why would you want to pay for PPC Management? Why wouldn’t you?

Posted by seo_writer_kvn as Internet Marketing

There are those who still believe you need to make a choice between SEO and PPC management. We subscribe to that school of thought. Look at our service menu and you’ll see that we offer organic SEO and PPC management. They don’t compete with each other; they compliment each other. One of the variables in the Google algorithm is traffic, which PPC can give you. That traffic can be a benefit to you in more ways than one. Going in 2012, it may be one of the most important factors in your success.

PPC provides instant traffic, the kind that will give you instant dollars. History tells us that having that extra money to invest in your business at the beginning of an election year will pay off for you at the end of the year if you make the right choices between now and then. It’s particularly true when an incumbent president is running for a second term. You can expect lower interest rates and minimal fuel prices during the campaign months, making it a great time to expand, both on and offline.

Run your PPC ads, collect the profits from them now, and let us do some link building for the future. Invest in custom blog creation while your overhead is low and spend a few dollars to add new pages to your website. Regardless of who wins this falls election you can bet that prices will go back up soon after the inauguration. That too has been proven by history. We encourage you to take advantage of your temporary windfall while it’s still available to you. We’ll help you spend it wisely.

Politics aside, organic SEO is an investment. PPC is an expense. You can expect to turn a quick profit off the latter, but the former provides long term sustainable results that will carry you into the future. This year is going to be one of ups and downs, trial and tribulations, triumphs and tragedies. The economy should rebound, at least for a while, but will it be a substantial enough comeback to bring long-term prosperity? Time reveals the answers eventually. It has for us. SEO works with PPC. Let us show you how.

How to Get More Customers With Local Internet Marketing

Posted by seo_writer_joe as Internet Marketing

Local internet marketing is changing rapidly. Not too long ago you could place a Yellow pages ad once a year, maybe a couple newspaper ads for special sales, and you had plenty of customers. Now consider these facts:

• Locally we search Google 3,387 times for every time we open up the Yellow Pages once.

• The top three results of any search on Google get 69% of the click-throughs

• Every month, over 3 billion search terms contain local terms like “Los Angeles dentist”

• 74% of all internet searchers look for local information

It’s clear that people are moving away from traditional media to internet and mobile resources to get information on local businesses. The good news is many of the tactics and strategies you can use right away are absolutely free. Here are two quick tips on to become more visible in digital media:

Claim Your Google Places Page

Google Places are free web pages Google provides local businesses. You can enter all your company details: store hours, address, phone number, etc. The benefit of doing this is that Google Places often appear at the top of  Google searches. Your Places page will give web searchers a map with directions right to your business.

Only about 15% of small businesses have claimed their Google pages. All you do is sign up for Google, find your page, claim it and fill in the information.

Local SEO

Include pages on your website that contain keywords specifically for local searches. For example, if you offer dog training, your site may have a page that explains your services to web visitors. To garner more local customers, add pages that target local communities. If your dog training business is in Southern California, you might add pages for “Los Angeles Dog Training” and “Encino Dog Training” so that customers in those communities will find your site when they search online or on their phone.

Local internet marketing is the key to success for many businesses that get the bulk of their customers from the local area. Take positive steps now to make sure your business is visible online.

Article Writing and Distribution to Ezine and Squidoo

Posted by seo_writer_kvn as Internet Marketing

Article writing and distribution is a form of online marketing that businesses simply can’t do without. Think about how many competitors you might have in your particular niche. Do you and your competitors do everything exactly the same way? Absolutely not! It’s not what you do; it’s the way that you do it. Article writing provides the perfect opportunity to stand out from the competition. Share your expertise or pieces of valuable information for free and your potential customers will perceive you as an indispensable resource. How do you get your content out there? One of the tried and true methods of doing this is by creating a directory submission to sites such as Ezine and Squidoo.

Ezine and Squidoo are article directories that allow you to showcase your expertise in your given field. The beauty of these sites is that they automatically put your content on a virtual soapbox that will get you noticed. Because these two sites already have an impressive following, getting exposure is as simple as submitting a few quality articles. While both of these directories accomplish a similar objective, it should be noted that they operate a little differently from one another.

Ezine, for instance, is all about compensation via exposure. Once you submit your articles, Ezine will allow you to provide links back to your original site. In addition to this, other users can use your Ezine content in their online marketing efforts provided that they give you credit and pay homage via links. The more active an author you are on Ezine the more opportunity you have to achieve benefits within the community. Higher publishing volume, for instance, usually gets your articles priority review. The more article writing and distribution you engage in, the more content you can push to the masses.

Squidoo provides a more personal twist to article submission. Rather than simply submit articles, users are provided with a mini-website where they can focus their content on a subject matter of their choosing. Squidoo also provides monetary compensation derived from company profits. Additionally, authors or “lens masters” have the option of donating their funds to charity. Ultimately both of these article directories provide a venue for you to showcase your expertise to prospective clients as well as other marketers interested in your material.

Online Press Release Services are Much Better then Newspapers

Posted by seo_writer_kvn as Internet Marketing

Does anyone even read newspapers anymore? It seems that most folks, at least those who are going to see your website, are getting their news online. If that’s the case, why would you publish press releases in print publications? It’s much better to use an online press release service and let the papers pick it up if they want to. That way, any response you get from print, which will be minimal, will be extra on top of what you get from online traffic – the preferred target of any effective press release.

Newspaper headlines don’t mean as much as they used to. In fact, many people don’t even see them unless they’re portrayed on TV or show up as a story on the web. A great headline is still a great headline, but printed news is now considered cumbersome and wasteful in most circles. It kills trees and uses a number of toxic chemicals that affect the rest of the environment. Even “green” printing processes aren’t really what you would call ecologically friendly. It’s no wonder newspapers are going out of business.

A single press release using electronic media moves faster and reaches more people in minutes than a week of the New York Post, Los Angeles Times, Boston Globe, and Chicago Tribune combined. It’s also more affordable, especially if you combine it with one of our Los Angeles SEO packages. We use this method ourselves and find it to be almost 100% profit at this point. The amount of hits we get from a single press release more than justifies the cost of issuing those releases.

What do you have to say right now that is newsworthy? It can be difficult to come up with a topic for a press release, so we employ writers who have experience doing that type of thing. Here at Webwise Media, we write hundreds of press releases a week, all fresh original content from some of the best writers in the industry. Your company deserves to be in the news, for good things. Contact us and we’ll put it there.

Our Local Internet Marketing includes Map Enhancement and Placement

Posted by seo_writer_kvn as Internet Marketing

Some businesses need more of a local internet presence than others. If you are an online service provider with a national or international client base, the local map of your physical location might not be important to you. If you run a retail store that relies on foot traffic, map enhancement and placement should be a key piece of your local internet marketing strategy. Submitting your address to Google maps and other mapping services is one of the first things we do for our clients.

Search engines calculate page rank by the number of links you have coming into your site, the quality of your content, and the relevance of both of those elements. Map placement gives you a boost in those search rankings because the geographic locations to acquire local services and products pop up on the front page of search results. In other words, a Google map placement is a shortcut to Google Page One. If the number of competitors is low in your community, you might just attain local web dominance with very little effort. Getting to the top is easy. Staying there requires more work.

Map enhancement is basically pointing internet users at your map. Think of it as putting the map on display. If you walk into a gas station and see a map book in front of the counter, you might buy it. If it’s tucked away in a box in the back room, you’ll never see it. The web works the same way. We enhance your map placement by creating links and submitting it to directories so it will be seen. Embedding it on your website and in other locations helps also. Our website SEO teams are experts at doing that.

Search engine optimization is not a one-time event; it’s a process, one that needs to happen steadily over time. Here at Webwise Media, we don’t consider organic SEO a business expense. It’s an investment. Our position at the top of SEO industry search results from Google, Yahoo, and Bing brings us a constant flow of new customers every day. Using the techniques we employ for our own company we can get those same results for yours. Contact us to learn more.

Will Schema lead to a Yahoo or Bing Panda Update?

Posted by seo_writer_kvn as Internet Marketing, Organic SEO Marketing

If you’ve been reading this blog you know by now that schema is a collaborative effort between Google, Yahoo, and Bing. What they did was develop a new coding system that tells the search engines more accurately what they will find on individual pages in a website. Your shopping cart page and your home page, once lumped together by search spiders, show up as their own separate entities with schema coding. For us, it adds another element to organic SEO. We can now optimize individual pages with more detailed code and descriptions, a benefit to our clients.

Will the collaboration with Google, the first of its kind, lead to more universal actions on the part of Bing and Yahoo? Will they come out with their own version of Panda now? We’re thinking that was inevitable even without this schema effort. What Google did with Panda was make content the most important variable in their algorithm. That had to happen before the internet got too diluted with poor quality, inaccurate articles and blog posts. Those are still being published after Panda, but they won’t ever see the first page of Google searches. We’re hoping Yahoo and Bing follow suit.

Look back at the evolution of the internet and the World Wide Web. It was originally meant to be an academic forum where information could be shared among scholars and research firms, so accuracy and quality weren’t a concern in the beginning. Even a few years in, the integrity of those posting information ensured that most of what you read online was accurate and true. As the demand for more content increased, article writing and distribution sites began to spring up, the first step in the decline of quality on the web. That decline hit its peak in 2002/2003 with the development of social networks.

The freedom to publish what you please is both an attraction and a turn-off to internet users. You can’t censor anything because the web is just too big to regulate, but the search engines can award higher page ranks to those who publish accurate, quality content. That’s what Google Panda was all about. It was an attempt to clean up what had become a cesspool of poorly written articles and inaccurate content. Both are still out there on the web, but you won’t find them anywhere near Page One.

Even the Search Engines are Doing Custom Blog Creation

Posted by seo_writer_kvn as Blogs, Internet Marketing

Every time that Google comes out with a new product or service they blog about it. That’s expected by now. What was not expected was the custom blog creation they did for schema. It’s not part of Google’s main website, but it is a blog very much about a Google product. Did they want to separate this particular service from their others because it’s a collaborative effort with Bing and Yahoo or are they merely following suit with what they’re seeing the major marketing companies do? Could it be that Google is actually manipulating its own algorithm? Say it isn’t so.

If you go to Schema.org you’ll see what we are talking about. Our first glance led us to believe that Google is still rating this as a Beta product and is not yet quite ready to put their full marketing strength behind it. The minimalist design and fairly limited amount of information available on the new coding system suggest that there may be more to come at some point. Either way, we’re thinking that schema is something to pay attention to, but not something to get overly excited about.

The blog approach is interesting, though. The main Google blog has been compared to a number of religious texts when techies are asked about its usefulness. Knowing what the search giant is working on next gives you an edge in national and local internet marketing. That knowledge is published – no secret to anyone, but you’d be amazed at how many marketing “gurus” guess at search engine changes instead of getting all the facts. Google schema is a good example of that. If you read everything there is to read about it you’ll know that it’s only slightly beyond the concept stage right now.

Here at Webwise Media, we use custom blog creation as a marketing tool to move our clients up the page rank ladder. The algorithms that determine page rank weight quality content as the most important variable in the equation. This was not always the case, but since Google Panda the only way to secure a spot on Page One has been through content development. Perhaps that’s why Google created a separate site to talk about schema. If that’s the case, the new coding system isn’t getting much attention. The Alexa rank for the site is still over 10,000. What do you think that means?

Personalization Takes center Stage in Local Internet Marketing Debate

Posted by seo_writer_kvn as Internet Marketing

There was a time when just searching for a service provider was a process that you did only half-heartedly because the level of trust you had in the results wasn’t nearly enough to guarantee that you’d actually pay the company you found with those search efforts. Society was till geared towards physical retail shopping – places where you could see the layout of the store with your own eyes – a personal experience that the internet could never duplicate – at least that was your opinion. Modern technology and local internet marketing has changed all that.

Folks still want to have the personal experience when they’re shopping, but today that experience is possible on the web. The comfort level of those shopping electronically is much higher, buying products and services is now commonplace. It’s no longer a question of whether or not you’ll do business on the internet, but rather a search for the web-based business you feel most comfortable with. That’s where personalization comes in. Local shoppers like the thought of doing business with local shops. How do you make yours more inviting to them?

An important piece of the website SEO that we do when we first begin our organic SEO marketing campaigns is the redesign of your website and the message we want to send with the newly refurbished pages and posts. The content helps us with this, but the individual look and personalization is what your visitors are going to remember. Our designers will install code that brings in local traffic, a process called geo-targeting, but once that traffic gets there, they are going to need a reason to stay. You want them to feel welcome at your site and have a sense of trust should they choose to do business.

How important is personalization? In the web world, where millions of websites are vying for those few precious spots on search engine Page One, something needs to set you apart from the rest. Our job is to get you a spot on Page One, but that’s only a portion of what we can do for you. With the knowledge and experience our web design team has, we’ll not only bring you the traffic, we’ll make sure it converts.

Why is the leader in organic SEO talking about PPC Management?

Posted by seo_writer_kvn as Internet Marketing

Webwise Media is the undisputed leader in organic SEO. That’s a statement that you’ll find few in the industry willing to argue with. With a track record of success going back over a decade, five times the expected lifespan of any other Los Angeles SEO company, we have proven that the decisions we make when it comes to search engine optimization are the right ones. So why are some people wondering about our PPC Management services? They are not competitive to SEO, they compliment it. In addition, early indicators show that traffic may now be a factor in the Google algorithm.

The formulas used to calculate page rank have always been shrouded in mystery, a decision made by Google early on to protect the integrity of their search engine. If the details of the algorithm were made public, those with money and resources could simply buy their way to the top and small businesses would be left out in the cold. It was that reason that also led to the decision to not include overall traffic as a variable in the calculations, but it appears that may have recently changed. According to our tracking, sites with a larger number of visitors are being awarded higher rank. It’s too early to know for sure, but apparently traffic counts now.

Of course, like everything else the search engines do, this is a “what if?” and could be temporary, so we’re going to continue doing the things we have done to be successful to this point. Our clients are encouraged to include PPC Management as part of the package we offer to them. Paid traffic while we’re doing the link building needed to get regular organic traffic is a benefit, no matter how you look at it. If the search engines count it towards page rank, that’s fantastic. If not, it will lead to conversions, sign-ups, and sales while we’re doing the long term work to give you internet presence.

Traffic also brings new links. Those who bookmark your website when they view it are providing you a backlink that will count in algorithmic calculations. The more links you have, the higher your rank. Your content counts too, so don’t leave out development and website expansion. Those are key factors in capturing web surfers and also in getting search engine spiders to keep coming back for more. These are all elements of our SEO strategy that you will benefit from if you do business with Webwise Media.

Did Google Panda make Local Internet Marketing More Difficult?

Posted by seo_writer_kvn as Internet Marketing

It’s amazing how, every time Google makes a change to their algorithm, local internet marketing companies go into a panic. Granted, the Google Panda or “Google Farmer” announcement earlier this year did affect almost twelve percent of all websites on the internet, but it didn’t change the basics of how internet marketing is done. It is still and always has been about offering quality to those you are marketing to – quality content, quality web design, and quality products and services for the end user.

If you’re shaking your head right now thinking it has to be more complicated, stop. There are other tasks that need to be attended to today and worrying about how you’re going to outsmart the search engines will get you nowhere, Google is making changes to ensure that when you put a keyword into a search box you’ll get a list of companies that are actually relevant to that keyword, not a list of link farms and affiliate sites. This latest change was a great move in that direction, one that Yahoo and Bing will likely duplicate some time soon if they want to compete.

Did Google Panda make local internet marketing more difficult? If you were holding your page position with links that you bought from a submission service, yes it did. Link building needs to be done methodically, using directories and websites that are relevant to your industry and have high PR rankings. If you’ve been doing that all along, you’re fine. If you’ve been looking for shortcuts and taking them, you’re back at square one again. Try doing it the right way this time. We do, and none of our clients were affected by the new rules in any way, at least not negatively. Many benefited from it.

You’re going to see a lot of bad publicity about SEO this year because of the Google Panda changes. So-called “experts” will claim that forum posting and social bookmarking no longer work with the new rules. That’s not true. If you’re linking with forums and social media sites that are in your industry, you’ll get plenty of benefit from it and still hold those high page ranks. We know. Our experts have been tracking the changes since February and we’ve seen what works and what doesn’t.