Posted by seo_writer_joe as Email Marketing
In a tough economy, it’s more important than ever before to stay to maximize sales from all customers. Targeted email marketing is a great way to contact customers that have not done business with you for a long while. You can reignite their passions using these keys:
• Make Customized Offers- remind customers how important they are to you and make an offer to encourage them to spend money again. You can use a free coupon for a special item, a free “service review,” or free sneak peak at upcoming sales.
• Initiate A Customer Loyalty Program- map out a 12-month series of client communications. This can come in the form of email newsletters, real newsletters, postcards, birthday wishes, humorous cards, etc.
• Capture Client Details- many businesses cannot start a client loyalty program because they don’t have any client contact details. Begin immediately to capture client data including emails. If the date is already in the computer system, get it out and use.
• Provide Pass Alongs- help current customers reach out to dormant customers. Encourage them to bring in friends and family that have not stopped in your establishment in a while. Use “pass-alongs” like brochures and newsletters to help them remind other people why you are great.
• Check Your Analytics- Web analytics can help indicate if there is fall off for any particular products, sales or promotions. Double your efforts to refresh tired merchandising efforts that no longer “motivates your base.”
• Prevention- is your current marketing mix forgetting about your current customers? This is common. Many businesses spend a lot of time and energy getting new clients when they can make more profit by simply attending to current customers more.
• Consider Customer Lifetime Value- once you look at the average value of a customer over the entire scope of what they spend with you during their lifetime, you can see how much you can spend to profitably return them to the fold. If they will spend $1200 over 5 years, a $20 investment to get them to return is worthwhile.
Studies show that up to 40 percent of a business’s list is inactive at any time. Employ these targeted email marketing strategies and you’ll go a long way toward preventing “lost customers.”
It’s all about the list. That’s the number one piece of useful information we can give you when it comes to targeted email marketing. Your return and conversion rates are determined by the quality of the contacts you have on your email list. Did you buy them from a marketing company or were they generated through your own efforts? Are they opt-in, double opt-in, or one of those “related site referral” lists that will get you tagged as a spammer more often than not? There are ways to prevent that from happening. Here are our top five tips for effective targeted email marketing:
1) Generate your own list. Don’t buy it from someone else. This is easy enough to do. Have our website design team install an email capture box on your website and we’ll start driving traffic at it. The more traffic, the more contacts will be on your list.
2) Go with opt-in or double opt-in whenever possible. Most services that help you build email lists, like aWeber for instance, have options for opt-in or double opt-in. The more you have the person signing up go through to complete the process, the more likely it is that they are legitimately interested.
3) Don’t use your email list too frequently. You want to make sure they remember who you are and what you are offering, but you don’t want recipients to feel like they’re being hounded. Find a balance.
4) Mix in a few giveaways with your sales presentations. Add some value to you emails that your client and customer base will appreciate. It’s okay to give something away now and then to generate paid business later on.
5) Removes names when requested. Not doing so will get you banned from email services and possibly get your email address shut down. This is not good if you already have a large contact file attached to it.
Webwise Media has a number of options for creating a targeted email marketing campaign. They are available as stand-alone services or as part of any organic SEO package. We recommend setting up an email capture feature at the very beginning of any marketing campaign. Not only will it be a useful tool in the future, but it will give you an opportunity to gauge the success of the marketing by the amount of sign-ups you get. Contact our office today to learn more.
Posted by seo_writer_kvn as Email Marketing
The objective of a targeted email marketing campaign is to get people to come to your website, but what happens then? You can track the visitors using your analytics program, but what about the conversions? Are they buying what you have to sell, browsing multiple pages, or signing up for your newsletter? Getting someone to come and visit is only half of the battle. In order for a targeted email marketing campaign to be successful, you need to be able to show results, not just numbers on the hit counter.
How do you get those results? Onsite “sign-up” and “buy now” options are two of the best ways to do it. The positioning and color of these options will either entice or deter your visitors from entering their information into them. The difference isn’t always clearly apparent. Some feel that bright yellow buttons in the top right corner will do the trick, but those don’t work if you’re offering serious professional services. A capture box in a subdued color, positioned in a place where the reader’s eye will automatically go, could help you build you list faster.
Our professional website SEO and design specialists can put it all together for you. We also offer the actual targeted email marketing, something you do not want to do yourself if you’ve never done it before. Even if you have some experience with it, it’s best from a time management perspective to hire us to handle it for you. We can spend those extra hours picking through leads to make sure we’re hitting only those prospects who we believe will buy something from you or sign up for your service. Once our web designers are done, the prospects will know exactly how to do that.
Traffic is important, but it’s meaningless without conversions and sales resulting from it. If your traffic numbers are going up and you’re not seeing an improvement in your bottom line, the problem could be with your website. Our team can create landing pages for you specifically designed to capture targeted email traffic, PPC traffic, or traffic that comes in from special offers and organic SEO efforts. We can even A/B test different landing pages to find you one that will get results in all situations. Contact us today to learn more, and to set up your targeted email marketing.
Local internet marketing techniques are often limited to a few tried-and-true favorites. By and large, they map well directly onto the list of non-local internet marketing techniques; there are locale-specific variations of pay-per-click marketing, certain tricks that make sure your organic SEO strategies affect your rank in local listings, and so on.
There are also local internet marketing gurus that will tell you to do things like post ads on locale-specific classified ad sites (your local newspaper is probably a good example), or to join Facebook groups specific to your hometown and promote your business via social networks. These methods absolutely work — no bones about it. But they are only the beginning of the variations on local internet marketing that can be put to work for you.
One of the biggest routes to improving your foot traffic by changing things online involves getting changes made to your listings. Much like a traditional yellow pages ad, almost every directory of businesses offers an improved listing option. That option will cost a little bit of money, but the result — that surfers tend to see your ads first and might actually just miss a competitor’s ad altogether due to the difference in size and coloration — is worth almost any amount of money.
At the same time, many search engines and directory services rely on surfers to put in information about their local businesses — which means that you might not even be listed at all! Few SEO companies keep a decently comprehensive listing of local directories in order to make sure you’re on them — most will be content with making sure you show up on Google and Bing! and just leave it at that. Focusing on getting your name onto as many such sites as possible will improve your exposure dramatically for not that much effort.
One final rarely-used method of marketing your business locally is a mass Email. Very much akin to a physical mail-out, a mass mailing will usually require you to get a list of emails known to be local to your business and then, well, mail them! A single mass Emailing can bring significant business, and is almost never considered spam
Take full advantage of ALL of the local internet marketing services available to you — get in touch an expert organic SEO company and ask about it.
Of all of the sales strategies that internet marketers put to good use, none is as accurate, as subtle, or as effective as targeted email marketing. Like a shuriken, a targeted email will come out of the night, score an indelible line across the mind of the reader, and cause him to bleed…bleed money!
The key to targeted email marketing is the targeting. The process of building the list that you’ll send emails to is the key behind that accuracy. If you collect emails from anywhere — you could rent a list, for example, or use malware to collect millions of addresses — you’ll end up hemorrhaging money. But if you set up a specific, relevant, and attractive offer — say, you offer people a free guide to eliminating the annoying zits they get on their back as a prelude to selling them a book on how to eliminate zits on their face — you end up with a much smaller list, but the people on it will actually READ your emails much more often.
That does mean that you have to have a site, drive traffic to it, and of course create the offer in the first place. How you do it isn’t actually all that relevant — pay-per-click works just as well for this purpose as honest organic SEO does. All we care about at this point is that people understand what you’re offering ahead of time, and they sign up with that knowledge in mind.
Once you’ve got them reading your emails, your next goal is to build credibility. Send them a dozen emails about your topic that share minor insights, all without asking anything of them. You want them to think of you as someone who is generously helping them, not as a salesman who is waiting to pounce. Then, you pounce.
There is no group of people more likely to buy from you than the group of people who have already bought from you — but the second most likely group are the ones who have been religiously reading your insights for weeks on end. Give them a good reason to think highly of you, don’t make your offer sound cheesy or desperate, and the conversions will roll in. Then, you can start a second, ‘elite’ list for the people who buy your first product — and start working on your second, knowing you’ve got several dozen customers already lined up.