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01/25/2012
Forum Posting has to be more than just Spamming Links
Posted by seo_writer_kvn as Blogs
There are two schools of thought on forum posting. The first, and unfortunately most common approach, is to just “get a link and post some keywords”. We call that the Spam Approach. You’ve seen it. Someone will comment on one of your forum posts with a generic statement like “This was very informative” followed by a grammatically incorrect sentence or two with a link embedded in there somewhere that has nothing to do with the subject matter. Those who monitor their forums delete these.
The second, and far more effective approach, is to actually engage in a forum discussion on a subject that is relevant to your industry. Those who have been following the latest changes in algorithmic page rank calculations know that these are the only forum links that count. Posting links on any random site will not help you climb the page rank ladder. In fact, it might just get you knocked off. Link building is a task that requires planning and research. It’s no longer a matter of how many links you post, but where you post them that counts in search engine calculations.
The rules for forum posting are the same ones we covered in our last post about directory submissions and social bookmarking. They also apply to blog posting on sites other than your own. Sure, the content makes for a better link, but where did you put it? Google has blacklisted a number of blog sites, and some have even been taken offline for using too much duplicate content. When posting blogs, make sure there’s an author or email verification process of some kind. Sites that don’t have some type of identity confirmation or spam prevention in place are not worth posting on.
Another area you can apply these guidelines is article writing and distribution. Like forums, directories, social media, and blog sites, article directories are assigned an authority score by Google. If you’re still mass submitting articles and wondering why the links don’t count, now you know. Submit manually and submit original content. That’s how we do it. Call us to learn more about this and other link building techniques.
01/10/2012
Blog Posting at least Once a Week will put you on Page One
Posted by seo_writer_kvn as Blogs
Does this sound like a common theme to you? If you’ve been reading our blog, it should. Nothing secures a high page rank better than the addition of fresh, dynamic content on a regular basis. The best way to add that content is to have our custom blog creation team add a blog to your site and post regularly, at least once a week. We’ve been using this formula for almost a decade now and it has worked every time. Our clients who have taken advantage of our blog writing services are all on Google Page One.
The changes in the Google algorithm early last year, known as Google Panda or Google Farmer, simply reinforced what our philosophy has been all along. Relevant, quality content is the key to higher page rank. When a web surfer is searching for a specific product or service, the job of the search engine is to find the site that most accurately answers their inquiry. Meta tags were once the sole method of doing this, but tags can be modified. Search spiders today look for the content and url that best match the search inquiry. For best results, you want to make sure both are industry specific.
Why once a week? Many companies have sign-up options or “subscribe to blog” boxes built into their site. Connect these features to your blog RSS feed through an email program and you can automatically send out an email blast whenever you post. You don’t want to do that more than once a week. Targeted email marketing works best when your subscribers opt in. You don’t want to alienate them after that by over-saturating them with too many posts. Post regularly but not excessively.
Another good reason to post once a week is that search spiders will be forced to come back and re-index your website every time you put a post up. Dynamic content is by far the best way to move up in page rank. You’ll find that every time you add content you’ll see a little upward movement. Include keywords that are relevant to your industry when you write those posts and incorporate anchor text to increase your internal link count. Need help? Contact us here at Webwise Media and we’ll take care of the entire process for you. You’ll start seeing more traffic in no time.
10/11/2011
Custom Blog Creation should be Focused on Keywords
Posted by seo_writer_kvn as Blogs
Blog posting is an invaluable tool in delivering your brand and message to your clients. When you’re delivering a message there is one thing you want to ensure: clarity. It does you absolutely no good to invest time, energy and resources on blogging if your content doesn’t deliver the key elements that clients need in order to understand what you are offering. In a similar vein, search engines also need to understand what you’re offering. When you’re working on producing content for a blog you are ultimately meeting two different needs; the needs of your readers and the needs of the search engine. The search engine makes sure your potential readers find you and your job is to make sure your readers understand you. The best way of accomplishing both? Use keywords.
The ultimate objective of a custom blog is to establish a referral gateway for potential customers. Because of this, it’s important that you provide appropriate content pages laced with keywords that link back to your site. This will boost your business site’s rankings on search engines and provide you with more quality traffic. This strategy will also provide you with an invaluable addition to your sales funnel as well as a way to reach out directly to your clients.
Since your blog can be an excellent conduit for reaching your customers it’s important to write engaging content. If an individual visits your blog and sees nothing but keywords, they aren’t likely to have a favorable impression of your or your business. This would be the virtual equivalent of a cold call. People want practical information to help satisfy a certain need. A blog provides a way for you to position yourself as a resource that clients can avail themselves of to fulfill their needs. Don’t hesitate to add a personal touch to your custom blog creation. Your site visitors will appreciate that fact that they’re interacting with a person.
On the SEO side of things, keywords will allow a search engine to determine what the focus of your blog is. This is important because it will allow users to find your content when they are searching for a specific item. What the search engine chooses to display in regards to a search query will ultimately determine if your content gets viewed or not. Meeting the needs of the customer and of the search engines is your best bet for a successful blog.
09/26/2011
Forum Posting is a Key Ingredient of Organic SEO
Posted by seo_writer_kvn as Blogs, Organic SEO Marketing
If you’re a business involved with online content and blog posting, your efforts revolve around one thing: being found. All of your creative efforts are instantly discounted by the masses if they can’t be accessed online via a search engine. While many businesses would pour effort into constantly generating new content for search engines to feed off of; there is an alternative to this traditional style of SEO. One of the best ways of generating SEO quality material is to allow users to contribute to your already existing content via a forum. Hosting a forum is both a simple and effective solution for growing your SEO organically. Why does this work?
Forums are a place where knowledge and opinions are shared. If your business offers a product or service that gets people talking, a forum is the perfect place for users of your product to contribute their thoughts and ideas. Think of this as the ultimate way of getting users to supply the type of material that search engines can index. The more content you have the more information a search engine has to appraise your site. Ultimately this can result in more traffic for your online business. If you have the opportunity to indirectly defer some of the content production load to your existing clients, it will not only save you time and energy, but it will also mean a significant return on investment.
The Internet is a much more dynamic setting for customers to interact in. While they may not be frank about their opinions in person, they may be apt to express their true feelings via forum posting. From a customer relations perspective a forum will help you gain insight into your customers’ true satisfaction with your product or service. Using a forum as a user-contributed customer service resource is an excellent way to build a community around your brand. With multiple users contributing content about your product and their experiences with it search engines will be sure to notice and index your available content.
This type of organically grown SEO is invaluable to your online business. It is the perfect way to generate buzz about your business, meet the needs of your clients, and provide a way for customers to reach out to one another, without breaking the bank. The classic example of this would be the user directed do-it-yourself style websites. Users constantly reach out to one another for answers to their questions. Creating a forum may just be the best way of getting noticed. Here at Webwise Media, we do forum posting as part of our regular organic SEO strategy. Contact us to learn more.
09/16/2011
Creative Blog Posting is More Difficult than you Think
Posted by seo_writer_kvn as Blogs
For those of you who think putting these articles together is easy, we’d like to explain the process in detail. Creative blog posting is more difficult than you think. To begin with, you need to write some titles, do some keyword research, optimize the page with meta tags, descriptions, H1 and H2 tags, and do a few hours of research. Of course, that’s all before you even start to write. Once the initial work has been done you’ll need to sit down, stare at your computer screen, and come up with an opening line – for each and every post you need to write. Try doing that eight hours a day.
As a lead writer for Webwise Media, I am often teased by my wife about the amount of time I’ll sometimes spend on just one post. She wonders how in the world I produce the number of articles I do in a week’s time, a fairly significant number. It’s not easy, but the ideas continue to flow and our readers get consistently good material, only partially due to my efforts. Here at Webwise we have an entire team working on your custom blog posts, from the folks in the office doing the keyword research and coding to the editors who make sure our dots and crosses are in the right place.
If you do some research on the pricing and quality of writing on the web, you will find that what you pay for blog posts and content development here at Webwise Media is less than anywhere else you can go. We are also one of the few SEO firms that employ US writers, so those prices are even more incredible. Many of our competitors sub their work out to India or the Philippines and produce sub-par content that is obviously not produced by native English speaking writers. Beware of those. They are usually the companies that lure you in with offers of cheap forum posting or social bookmarking and directory submissions for pennies apiece.
Real writers take pride in everything they do, whether it’s a product description for an ecommerce website or a white paper for a research firm. Being a blog post writer isn’t glamorous and it certainly isn’t easy, but the results we see when your company goes to the top of Google Page One make it all worthwhile. The search engines have learned the value of quality content and their algorithms reflect that value. We, your writers, are here to make sure you get what they are looking for. Thank you for giving us the opportunity to do that.
08/05/2011
Even the Search Engines are Doing Custom Blog Creation
Posted by seo_writer_kvn as Blogs, Internet Marketing
Every time that Google comes out with a new product or service they blog about it. That’s expected by now. What was not expected was the custom blog creation they did for schema. It’s not part of Google’s main website, but it is a blog very much about a Google product. Did they want to separate this particular service from their others because it’s a collaborative effort with Bing and Yahoo or are they merely following suit with what they’re seeing the major marketing companies do? Could it be that Google is actually manipulating its own algorithm? Say it isn’t so.
If you go to Schema.org you’ll see what we are talking about. Our first glance led us to believe that Google is still rating this as a Beta product and is not yet quite ready to put their full marketing strength behind it. The minimalist design and fairly limited amount of information available on the new coding system suggest that there may be more to come at some point. Either way, we’re thinking that schema is something to pay attention to, but not something to get overly excited about.
The blog approach is interesting, though. The main Google blog has been compared to a number of religious texts when techies are asked about its usefulness. Knowing what the search giant is working on next gives you an edge in national and local internet marketing. That knowledge is published – no secret to anyone, but you’d be amazed at how many marketing “gurus” guess at search engine changes instead of getting all the facts. Google schema is a good example of that. If you read everything there is to read about it you’ll know that it’s only slightly beyond the concept stage right now.
Here at Webwise Media, we use custom blog creation as a marketing tool to move our clients up the page rank ladder. The algorithms that determine page rank weight quality content as the most important variable in the equation. This was not always the case, but since Google Panda the only way to secure a spot on Page One has been through content development. Perhaps that’s why Google created a separate site to talk about schema. If that’s the case, the new coding system isn’t getting much attention. The Alexa rank for the site is still over 10,000. What do you think that means?
06/06/2011
Custom Blog Creation is a Tool that can be used More than Once
Posted by seo_writer_kvn as Blogs
Do you find yourself staring at your computer screen trying to come up with another great blog post? Don’t worry, you’re not alone. It’s a likely possibility that you’ve already written on a number of different topics and you’re just plain stuck. What should you do now? We have two suggestions and both of them involve a service we offer here at Webwise. The first one you’ve probably thought of already. Hire us to do the writing for you. The second might surprise you. You can hire our custom blog creation team to put together a second blog for you. Then you can start fresh.
There’s nothing that says you can only have one blog. Sure, you want to continue to post regular dynamic content the search engines will come back and index, but you can do that with a secondary blog and still have links back to your main website. You’ll get link juice on the new blog and that will raise your overall page rank. Even better, you can hire one of our writers to cover some of the same topics you covered already, but using different language so its original content. Order the posts at the same time you ask us to create the new blog and we’ll do everything all at once for one affordable price.
Blog posting is one of the most effective organic SEO tools there is. It’s also a great way to reach out to customers and potential customers who want to know more about your products or services. Those customers may be searching for different terms when they go looking for you. Additional blogs focused on those search terms make it more likely that they will find you. The new pages you add, even if they’re not attached to the same URL as your original website, will still give you a larger presence on the web.
Every tool that we have here at Webwise Media can be used over and over again with the same great results time after time. The first thing we do when we sign up a new client is recommend that they have us create a blog and start posting. For some clients, we’ve done dozens of them. The more popular a product or service is, the more sites you’ll want to have talking about them. Contact us today to learn more about custom blog posting and the many other organic SEO services we offer.
05/12/2011
The Simple but Powerful Benefits of Custom Blog Creation
Posted by seo_writer_kvn as Blogs, Web Content, Website Design
We’ve said it before and it continues to hold true. Your blog is the most powerful internet marketing tool you have at your disposal. If you don’t have one yet, let us create one. Our custom blog creation team here at Webwise Media is one of the very best in the industry. From designers to organic SEO specialists to our award winning writers, we have the knowledge and experience to help you take advantage of the simple but powerful benefits of regular blog posting.
Build a website, use relevant keywords, and make sure your URLs match the product or service you’re offering. Do all of that and you’ll attain a fairly decent page rank, maybe high enough to get half a dozen organic hits, but you won’t be able to maintain that rank. Your site will eventually drop if you don’t add more content. There are only so many pages you can add, so what alternative do you have? Your blog is the answer. Use it to add regular content and the search engine spiders will keep coming back, increasing your page rank every time they index your site.
Can website SEO really be that simple? Of course not, there’s still a whole of other work to do, but that’s what we’re here for. After we create your custom blog, we’ll enhance it with internal links, Meta tags, and connect it to directories via RSS. By the time we’ve added all the extras we have in our tool box you’ll have an entirely new audience looking for regular posts from you. We’ll make sure our writers take care of those, too. Even if you are a writer, chances are you don’t have time to maintain the blog yourself.
The addition of quality, fresh content on a regular basis has always been one of the best ways to improve your page rank. With the new changes just instituted by Google, it’s now an essential element of any organic SEO campaign that cannot be overlooked. We’ve known that change was coming for quite some time, so we have always included custom blog creation as one of our regular services. Take advantage of it. Our clients who do are enjoying lucrative spots on the top of Page One. You can too.
04/21/2011
Yes, Article Writing and Distribution Still Works Just Fine
Posted by seo_writer_kvn as Blogs, Directory Submissions
The rumors have been flying. They say that article writing and distribution is a dead practice. Can it be true? Say it isn’t so. Okay. We will. The practice of submitted top quality articles to credible and established article directories is alive and well. It’s the automated systems that are pretty much useless at this point. If you’ve been link building using UAW or any other “spinning” techniques that don’t distribute purely original content, you are in for a rude awakening. All of those links you thought you had from those tactics – they’re gone. You should have done your homework.
Throughout the years, there have been multiple changes to the algorithms that search engines use to determine page rank. The most recent came this past February, when Google made a major change now being tagged the “Google Farmer” modification. They devalued any links created by submitting to portals or “link farms”, a change that has been expected by experienced organic SEO companies for quite some time. What they did not do, and have never done, is make article marketing obsolete.
The search engine goal of algorithmic changes is to improve the quality of content on the web. If your writers are producing high quality, relevant articles and submitting them to sites that have an actual editorial process for approval, the search engines will award you links for that. If you use anchor text and the resource box properly you may even get credited for more than one link per article. If you submit rehashed material to directories that will publish anything, you won’t benefit at all. Rumor has it those practices might actually lower your page rank.
The rules that govern article submissions, blog posting, forum posting, and even on site content have changed, but companies that were doing it right all along have nothing to worry about. None of our clients lost any ground in February, even when 11.8% of all sites on the web took a hit of some kind. Our experience has given us the ability to make the right choices. More changes are certainly coming, but the role of content will always be the same. Quality content is rewarded. Poor quality is penalized. Is that so hard to understand? Apparently, for our competitors it is.
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