Can you tell the difference between a good directory submission and a bad one?

Posted by seo_writer_kvn as Directory Submissions

All links are the same, right? If that were the case, anyone could do organic SEO. Just submit your website URL to as many directories and search engines as you can find and your page rank will improve. At least, that’s how it would work in theory. The reality is quite different. Not every directory link is a good one. Some may even hurt you, lowering your page rank instead of improving it. Imagine doing hours and hours of work only to find out it was all wasted time. Avoiding that is a simple matter of hiring a professional to do the job for you.

The algorithms used by search engines to determine page rank change all the time. These “secret” formulas were put in place to help consumers find the products or services they were shopping for by simply putting a keyword or two into the search box. In the early days of the internet, when there were only a few thousand businesses listed online, the algorithms could be fairly simple. Today, with millions of listed businesses, there needs to be more variables in those algorithms. The presence of a back link isn’t as important now as the quality of that link.

When it comes to directory submission, we look for two qualities. The first is whether or not a directory is human edited. The tougher the editorial process, the more likely it is that the search engines will weight a back link from that site heavily. This is particularly true of article directories. If an article goes right through without being perused by an editor, that directory is probably worthless to you. The same can be said for regular directories that just list your site. If there isn’t a review process of some kind to confirm you belong in the category you claim you’re in, the link probably won’t count.

As a small business SEO specialist, it’s our job to know which directory links will help you attain a higher page rank with the search engines. As someone with no internet marketing experience, you might not know that. Even if you have some basic knowledge, the algorithms change all the time. We work in the Los Angeles SEO industry and we study the behaviors of search engines every day. Our experts know what works, so let us handle your directory submissions for you.