Many website owners are a little worried about companies that claim to provide affordable SEO. They believe — many because of prior experience — that the only SEO that works is the SEO that costs a significant amount. Fortunately for the rest of us, they’re wrong.
Now, there is a single inescapable fact about SEO that makes the ‘expensive = better’ concept seem quite reasonable: when it comes to building backlinks and other off-page SEO, the more man-hours you put in, the better off you are. But there’s a corollary to that — if you put in too many man-hours at once, you can sabotage your own efforts.
This is because the search engines are quite sensitive to how ‘naturally popular’ websites grow: they get linked to a few times each day from a variety of sources, then as they start to gain momentum they’ll see several dozen links each day from similar sources (usually because of a press release or a similar syndicated article). Finally, as they become mainstream, they’ll start getting hundreds of backlinks from every conceivable source every day.
The hitch here is that, during those early stages, there are many ways in which having too many man-hours put into the backlinking process can result in your site getting sandboxed — in other words, the search engines will assume that you’re gaming the system, and simply refuse to list your site at all. For that reason, there’s a simple upper limit to the amount that it’s reasonable to charge for SEO services. If what you’re looking at for your website isn’t affordable, you have to ask yourself why. It’s not because they’re working any harder — they can’t, or they’ll get your site tanked.
Is it really all that likely that they have secret proprietary SEO knowledge that no one else has, and they’re going to put it to work for you? The answer is no — if they had that kind of understanding, they’d be working for companies much larger than yours. No, the reason some website SEO companies are less affordable is simply because they know that they can get away with charging more. There’s a sucker born every minute, or so the saying goes.
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