Posted by seo_writer_kvn as Social Websites Marketing
Social media is a powerful way to connect with people interested in your business—what you do, and who you are. People expect a social media presence from the websites they visit and the businesses they patronize; that kind of “face to face” interaction will make you stand out, and keep people thinking about you. From posting on Facebook to Social Bookmarking on Digg, that presence keeps people aware of who you are, and it keeps your fans and followers engaged.
For example, there’s a museum close to my house, and my heart, that has a fantastic exhibit on the Civil War. The people who work there are constantly bemoaning their lack of visitors: they recently laid off a number of employees. The fault doesn’t lie with the exhibit or the location, though. It’s that their website is awkward and poorly maintained, they have no social media presence aside from a Facebook that hasn’t been updated in months, and the link that allows their fans to “register” for email updates is actually broken. They have no means of receiving feedback, positive or otherwise; they don’t post their special programs anywhere online in a reliable fashion, so potential visitors either luck into a presentation or leave having no idea that one exists.
Taking advantage social media is a key to success. Making it easy for your fans to “share” you with their friends, utilizing Targeted Email Marketing, or showing up when someone “likes” you on their Facebook, builds awareness and makes people feel like more than faceless consumers. Perfectly good websites and businesses can fall by the wayside if there’s no way for people to interact with you through social media.
If you want your business to truly shine, it takes more than a great product, or even a great website. The “wired” generation demands social media feedback and an interactive online presence. That presence can, and will, make or break your business; Interacting with your customers is key, and when you’re fighting to get noticed, it makes all the difference.
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