Remember when clothing and furniture were made mainly by hand, when automobiles were assembled without the help of computers, and when baked goods were made from scratch? Average consumers are nostalgic for these products because they believe they just don’t make them like they used to. That’s true in more ways than one. In some cases, the way they used to make things led to better quality goods. In others, it just took far too long to get a finished product. Content management systems are no exception to this. Some have led to better content, others contribute to poor quality.
The better ones have made affordable SEO a reality for small businesses. Systems like WordPress and Drupal have made it possible to build sites and add links in a third of the time it took when you had to code everything by hand. They’ve also made it possible for those without coding knowledge to do things that were once only possible after an extensive education. Is that good or a bad? We hate to go Zen on you, but it’s both. More artists at work leads to a richer environment for sharing ideas, but it also causes the overall quality of content on the web to go down.
Hire a professional to develop your content and build your website. You might be able to do it yourself with the tools at hand, but there is so much that you’ll leave out which could help you. With these new content management systems, you don’t need to code yourself, but do you know how to get them to code for you? In most cases it’s not automatic. Even WordPress requires a plug-in if you want Meta tags and descriptions. Do you know how to find that plug-in and choose keywords to enter into it?
The systems that make it easier for an amateur to build a site make it simple for a professional to do their tasks faster and more efficiently. That means lower prices for you, the small business owner. The CMS systems we use have made small business SEO a service that anyone can afford. If you have a website or want a website, you need to contact us about content development and marketing. You can do it yourself if you want to, but you’d be wasting time you could spend running your business. With the rates we charge, there’s no reason not to use us.
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