An Overlooked Resource: The Power of Press Releases

Posted by seo_writer_joe as Organic SEO Marketing

Big and small businesses have used press release services for many years to send a basic release to get attention from traditional media for their products and services. In the digital age, however, a press release can do much more. It can be picked up by major search engines news crawlers, deliver new web visitors to your site, and build up valuable back links that can help enhance your Google PageRank for years to come.

Rather than just relying on traditional media, press release services now use dedicated sites. One example is PRWeb.com. When you post your press release to PRWeb, almost immediately a network of additional sites that tap into the PRWeb RSS feed will re-publish your release.

PR Web is a paid service. There are hundreds of others for you to use. At first, limit your activity using sites that:

• Allow on-page optimization- use press release sites that allow anchor text links, header tags and other on-page optimization techniques. Not all sites allow this. Check their FAQ or Terms of Use about SEO. Without these features, it will be harder for the search engines to find you information.
• Have strong Google PageRank- stick with well-established sites that have a PageRank of 4 or more. This eliminates many smaller sites that will not help your cause.
• Eliminate NoFollow tags- a NoFollow tag is placed the code of a hyperlink that prevents search engines from following the link. You want people viewing the press release to be able to click through to your site.

Many firms will save time and money by hiring press release services to do all the work. For small firms on a tight budget, there are free sites available like PR.com and PRLog.com. However, many free sites do not allow live hyperlinks unless you pay additional fees. Paid sites charge a few hundred dollars for a basic release.

Many entrepreneurs and corporations underestimate the power of press release services in our Internet-based world. Try some of these tactics and you’ll see more web traffic, better back links, and a higher profile in your industry.