Posted by seo_writer_kvn as Internet Marketing
There are millions of consumers using the internet everyday. The web is by far the largest pool of potential customers and clients ever seen, but how many of those users are good prospects for your business? A national advertising campaign is great for companies that sell nationally, but if you’re a hair stylist in Los Angeles you’ll be wasting your money promoting yourself in New York. Luckily, there is a way to narrow down the geographic area you target for new business. It’s called local internet marketing.
A good example of local internet marketing is Google Maps. Registering your physical location with Google will give you instant high page rank for your industry. In fact, if someone is looking for a stylist in your neighborhood, the map will show up before anything else. If there are others in the area who have registered with Google Maps, you may end up sharing the space, but that will still put you firmly on page one. It’s the type of first page placement you can’t pass up if you need local business.
Another form of local internet marketing is submitting to local search engines. Many business owners don’t even know that search engines outside of Google, Yahoo, and Bing exist, but there are dozens in each metropolitan area that target the customers you want to reach. We submit all of our clients to them and find high PR local directories that will bring in significant link juice. Our goal as an organic SEO firm is to get you on to the first page as soon as possible. Local search engines are a great way to do that.
Here at Webwise Media, we target local keywords and general keywords for our clients. The locals hit first because so few internet marketing companies actually pay attention to them. By posting articles and blog posts that contain these local keywords we increase your chances of getting local traffic. If your business needs exposure in your own community to be successful, we have an organic SEO plan that can work for you. Contact us any time to learn more.
The rumors have been flying. They say that article writing and distribution is a dead practice. Can it be true? Say it isn’t so. Okay. We will. The practice of submitted top quality articles to credible and established article directories is alive and well. It’s the automated systems that are pretty much useless at this point. If you’ve been link building using UAW or any other “spinning” techniques that don’t distribute purely original content, you are in for a rude awakening. All of those links you thought you had from those tactics – they’re gone. You should have done your homework.
Throughout the years, there have been multiple changes to the algorithms that search engines use to determine page rank. The most recent came this past February, when Google made a major change now being tagged the “Google Farmer” modification. They devalued any links created by submitting to portals or “link farms”, a change that has been expected by experienced organic SEO companies for quite some time. What they did not do, and have never done, is make article marketing obsolete.
The search engine goal of algorithmic changes is to improve the quality of content on the web. If your writers are producing high quality, relevant articles and submitting them to sites that have an actual editorial process for approval, the search engines will award you links for that. If you use anchor text and the resource box properly you may even get credited for more than one link per article. If you submit rehashed material to directories that will publish anything, you won’t benefit at all. Rumor has it those practices might actually lower your page rank.
The rules that govern article submissions, blog posting, forum posting, and even on site content have changed, but companies that were doing it right all along have nothing to worry about. None of our clients lost any ground in February, even when 11.8% of all sites on the web took a hit of some kind. Our experience has given us the ability to make the right choices. More changes are certainly coming, but the role of content will always be the same. Quality content is rewarded. Poor quality is penalized. Is that so hard to understand? Apparently, for our competitors it is.
The only thing constant about search engine marketing is that you can always expect changes to occur on a regular basis. This year, in the first quarter alone, the world of organic SEO saw a major shift brought about by changes Google made in its search ranking algorithm. The ripple effect is still being measured, but there’s no question that new opportunities opened up in keyword marketing for small business SEO. Keywords and key phrases once thought to be out of reach by anyone not listed in the Fortune 500 are now easy to obtain, along with the high page ranks that come with them.
The rules have changed, and the changes benefit small businesses, not multi-million dollar retail giants. Gone are the days when you can just throw piles of money into buying links and expect to be on top of Search Engine Page One in days. Most of those paid links are paid links have been devalued by the new algorithms. You actually have to earn a spot on the first page now by building your website with quality content and linking to credible directories and authority websites that screen your company.
Why is all this happening? Is it to create more of a free market for small business? Don’t be naïve. Google didn’t become the undisputed king of search by being nice. They are seeing that the quality of content on the web is deteriorating and they want to hang on to their 90% market share. Smaller search engines like Bing have been taking a different approach to search ranking, measuring quality and relevance of content as the most important variables in their search formulas. Google is simply following suit.
The keywords that are most often searched for in your niche market were for years dominated by larger companies who could afford to buy the links to keep them on top of search rankings. That tactic doesn’t work anymore. If you’re a small business and want to finally take a piece of that elusive potential customer pie that’s out there, now is the time. And Organic SEO is the way to do it. Contact us today to learn more.
Local internet marketing techniques are often limited to a few tried-and-true favorites. By and large, they map well directly onto the list of non-local internet marketing techniques; there are locale-specific variations of pay-per-click marketing, certain tricks that make sure your organic SEO strategies affect your rank in local listings, and so on.
There are also local internet marketing gurus that will tell you to do things like post ads on locale-specific classified ad sites (your local newspaper is probably a good example), or to join Facebook groups specific to your hometown and promote your business via social networks. These methods absolutely work — no bones about it. But they are only the beginning of the variations on local internet marketing that can be put to work for you.
One of the biggest routes to improving your foot traffic by changing things online involves getting changes made to your listings. Much like a traditional yellow pages ad, almost every directory of businesses offers an improved listing option. That option will cost a little bit of money, but the result — that surfers tend to see your ads first and might actually just miss a competitor’s ad altogether due to the difference in size and coloration — is worth almost any amount of money.
At the same time, many search engines and directory services rely on surfers to put in information about their local businesses — which means that you might not even be listed at all! Few SEO companies keep a decently comprehensive listing of local directories in order to make sure you’re on them — most will be content with making sure you show up on Google and Bing! and just leave it at that. Focusing on getting your name onto as many such sites as possible will improve your exposure dramatically for not that much effort.
One final rarely-used method of marketing your business locally is a mass Email. Very much akin to a physical mail-out, a mass mailing will usually require you to get a list of emails known to be local to your business and then, well, mail them! A single mass Emailing can bring significant business, and is almost never considered spam
Take full advantage of ALL of the local internet marketing services available to you — get in touch an expert organic SEO company and ask about it.