Many web marketers think that paid search marketing is the fastest way to bring traffic to their online shops. At the first glance the pay-per-click looks easy: you bid on a keyword, higher bids get higher positions (Overture), and web users see your listing among the top results for your target keyword. You don’t have to invest into search engine optimization and link building; you pay for your visitors and hope to quickly get targeted traffic. But did you notice that more and more often you have to raise bids above the threshold of profitability in order to put your listings to the top of paid search results? Well, it is time to seriously consider promoting your website in natural (organic) search results with Web Wise Media one of the largest Los Angeles Based Search Engine Marketing Company with offices in New York, Seattle, and Jacksonville, FL.

No matter what your niche is, targeting one- or two-word general search terms is difficult and a lot of times ineffective and expensive. Not just you have to compete with big established websites; generic terms themselves have low conversion rates. Long tail keywords however are less popular, less competitive and are less searched, but when used collectively they are able to drive a lot of quality traffic to your website which can be quite easily converted into sales. People looking for 4 or 5 keyword phrases are more likely to become a buyer. Generic keywords indicate that a person is probably doing a research without an intention to buy something immediately (so-called “early stage researcher”).

Natural Search Visitors Convert Nearly 30% Higher Than Paid Search.

There are many merchant websites utilizing special conversion tracking systems that enable them to see what the conversion rates are for different groups of visitors. And according to the statistics supplied by these systems visitors from natural search results convert 30% more frequently than paid search visitors. If your website is marginally profitable from the paid search traffic you are going to do even better with natural search visitors. And that is not the whole picture: don’t forget that natural search brings you 2.5 times more visitors than PPC. You will see a 325% increase in revenue once you get the traffic from the natural search results. What’s more, unlike paid search, this traffic is 10 times cheaper for more effective. For more info regarding your Ethical Organic Search Engine Optimization please contact www.webwisemedia.com