Client Rankings

Case Study: www.Hardingsteel.com, Getting aggressive with Natural SEO and Link Building

Overview:

Harding Steel is a leader in the Parking Lift Systems and Car Lift Systems industries. Harding Steel… world class lifts since 1968. Spanning four decades, Harding Steel has been manufacturing, installing, and servicing the finest mechanical parking lift systems in the world. For two generations we have stood true to our values, building the largest and most reputable parking lift Systems Company in North America.

Strategy:

Hardingsteel.com had a distinct advantage when they became a client, considering that they had been online for years, but they did not have too much natural link popularity. Working closely with the client we helped formalize a specific keyword target. Once we understood the keyword focus, we knew that getting rankings would drive them in the perfect direction to reach their target demographic. We focused exclusively on onpage search engine optimization and some content editing + vigorous link building campaign.

The Result:

Having worked on the client National Campaign website for as little as 4 months we've been able to definitely show them good rankings in natural search results. Moving forward we l stared to focus on improving the client's link popularity to further close the gap in the natural results.

Site URL: http://www.Hardingsteel.com

Google
Keyword:

Parking lift systems #5 - Results 1-10 of about 1,870,000

Auto parking lifts #5 - Results 1-10 of about 219,000

Parking lifts #3 - Results 1-10 of about 850,000

MSN.com
Keyword:

Parking lift systems #1 - Results 1-10 of about 8,220,507

Auto parking lifts #3 - Results 1-10 of about 3,607,466

Parking lifts #4 - Results 1-10 of about 28,213,134

Yahoo.com
Keyword:

Tri car lifts #6 - Results 1-10 of about 399,000

SUV lift #5 - Results 1-10 of about 390,000

SUV hydraulic lifts #1 - Results 1-10 of about 59,000