Client Rankings

Case Study: www.LAPSF.com, Getting aggressive with Natural SEO and Link Building

Overview:

LAPSF.com is a leader in the Lap Band Surgery and Weight-Loss Surgery industries. Their website information is constantly being updated with new Articles, special promotions, meeting information, package deals, and event information. Your Bariatric Surgeon for Weight-Loss Surgery: Dr. Paul T. Cirangle specializes in surgery for the treatment of obesity), Laparoscopic Gastrointestinal Surgery (surgery of the esophagus, stomach, colon and intestine) and has been for many years.

Strategy:

LAPSF.com had a distinct advantage when they became a client, considering that they had been online for years, and had quite a little bit of natural link popularity. Working closely with the client we helped formalize a specific keyword target. Once we understood the keyword focus, we knew that getting rankings would drive them in the perfect direction to reach their target demographic. We focused exclusively on onpage search engine optimization and some content editing.

The Result:

Having worked on the client site for more then 8 months we’ve been able to definitely own the natural search results. Moving forward we will start to focus on improving the client’s link popularity to further close the gap in the natural results.

Site URL: http://www.LAPSF.com

Google
Keyword:

Bariatric surgery San Francisco #1 - Results 1-10 of about 1,270,000

Lap band San Francisco #1 - Results 1-10 of about 219,000

Weight loss San Francisco #3 - Results 1-10 of about 7,850,000

MSN.com
Keyword:

Bariatric surgery San Francisco #1 - Results 1-10 of about 220,507

Lap band San Francisco #3 - Results 1-10 of about 607,466

Weight loss San Francisco #1 - Results 1-10 of about 11,213,134

Yahoo.com
Keyword:

Bariatric surgery San Francisco #2 - Results 1-10 of about 399,000

Lap band San Francisco #1 - Results 1-10 of about 1,390,000

Weight loss San Francisco #1 - Results 1-10 of about 7,300,000