Los Angeles, California – United States – May 4, 2011 – Webwise Media, a Los Angeles SEO company with over a decade of experience, in a statement released this morning from their main office, openly endorsed local zip code email marketing as a better alternative for small businesses than direct mail or newspaper ads. The statement outlined the pros and cons of each medium, and introduced local zip code email marketing as a new option for their SEO clients.

“If you’re still using paper dependent methods of advertising and marketing, you’re not only spending too much, you’re throwing money away,” said a company spokesperson. “Our research tells us that nine of every ten mailers get thrown out and newspaper readership is down over sixty percent since the dawn of the internet. Even those who read the paper aren’t looking at the ads, but they’re opening and reading email.”

With the rising costs of petroleum and paper goods, a number of major newspapers have gone out of business in recent years, and postage rates have been steadily increasing. Meanwhile, the costs for internet access have been going down and the devices used to get that access have improved and become more portable. According Read More….

Los Angeles, California – United States – May 4, 2011 – Los Angeles SEO company Webwise Media announced this morning that they would be adding Yahoo, Bing, and Google Maps submission to their already formidable list of SEO services. Quoting a need for more geo-targeted marketing programs for local businesses, the company released a statement this morning regarding the new service. Webwise Media is an established leader in the Los Angeles search engine optimization industry.

“The Local Business Map Enhancement service allows your business the opportunity to show up on the Maps area of the major search engines (Google, Yahoo, and Bing),” said a company spokesperson. “We will optimize the home page of your website to make it the best fit for what the search engines are consistently looking for. We will then submit this perfectly optimized page using our proven methods directly to Google maps, Yahoo maps and Bing maps. The result will be increased traffic from your local area.”

Google Maps has been increasing in popularity over the past few years and will normally show up on the first page when you do searches for local retail stores and businesses that have a physical location in a specific locale. Submission Read More….

With millions of competitors vying for the same spot, businesses want to know if it is possible to get top placement using Organic SEO Service.

SEO generally refers to “natural” or “organic” SEO—meaning someone looking for a dentist in San Francisco types in “Dentist San Francisco” and finds several listings on the left side of the page.  This is considered the most coveted place to be for several reasons:

1. The majority of search engine users (as many as 75% by some estimates) ignores the sponsored ad listings and only trusts the unbiased Organic Search Results.
2. A business listed in the sponsored listings is paying to be there—as much as $5 or $10 or$25 per click—and there is no guarantee those clicks are from legitimate customers.
3. By contrast, a natural result can be clicked on unlimited times by unlimited numbers of users at no cost to the site owner.
4. A high natural ranking means that site is really popular (at least that is the implication) and people like to be part of the most popular anything.

So top natural listings attract 80% of people searching, and cost nothing to be clicked, while sponsored advertisers compete for the remaining 20% and pay for every Read More….

Organic Search or PPC? The question is being asked by thousands who are doing business on the internet and seeing that the cost of pay per click search campaigns seems to be getting higher and higher as the value of premium keywords rises. This leads to a need for more creative campaigns and many businesses are targeting secondary keywords because they simply can’t afford to run campaigns on their primaries. So the choice is presented. Should you continue with paid search engine marketing (SEM) or seek out ways to promote organic search results?

If the answer was a simple matter of calculating cost versus return the decision would be easy to make, but it is far more complicated than that. If you have a product to sell then you can gather data on how many clicks it takes to get a conversion. This tells you if your PPC campaign is worth it, provided your keywords don’t go up in price. If you’re using Google Adwords then you have to deal with their algorithm in the equation. The quality score of your website is an important factor in determining how much you pay for clicks and the formula used to determine it Read More….